**[EN] Top 30 Global Software Companies (Forbes Software & Programming 2023)** *…
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**[EN] Top 30 Global Software Companies (Forbes Software & Programming 2023)**
**[KO] 전세계 소프트웨어 상장기업 Top 30 (포브스 Software & Programming 2023 기준)**
---
## 1. 기준 설명 / Methodology
* 기준: **Forbes Global 2000의 “Software & Programming” 산업 카테고리** 중
**2023년 기준 시가총액 상위 50개**를 정리한 위키 기반 표에서,
**상위 30개를 그대로 사용**했다.
* 이 목록은
* **거의 순수 소프트웨어 회사**만 포함하고
* 하드웨어 제조, 전자제품, 컨설팅, IT 서비스 위주 기업은 제외한다.
* 정렬 기준: **시가총액(Market Cap)**
* 매출 기준이 아니라, **투자자들이 평가한 시장가치** 기준이라는 점이 중요하다.
* 표에서는 Forbes 표의 순서를 그대로 가져오되,
Palantir의 “공동 4위” 표기를 피하기 위해 **여기서는 1~30을 연속 번호로 다시 매겼다.**
---
## 2. Top 30 Global Software Companies – 핵심 표 (EN 중심)
> Revenue = Forbes / 위키 표에 있는 최신 연도 기준 매출(수십억 달러).
| Rank | Company | HQ Country | Approx. Revenue (Billion USD, latest FY) | Main Focus (simplified) |
| ---- | ---------------------- | ---------- | ---------------------------------------- | ---------------------------------------------------- |
| 1 | Microsoft | US | 237–262 | OS, Office, Azure cloud, enterprise software, gaming |
| 2 | Alphabet (Google) | US | 318–359 | Search, ads, Android, Google Cloud, YouTube |
| 3 | Oracle | US | 52–56 | Database, middleware, ERP, cloud |
| 4 | SAP | Germany | 34–38 | Enterprise applications, ERP, analytics |
| 5 | Palantir Technologies | US | 2.3–2.9 | Data analytics platforms, gov/enterprise AI |
| 6 | Salesforce | US | 35–38 | CRM, cloud enterprise apps |
| 7 | IBM* | US | 62–63 | Hybrid cloud, middleware, AI, mainframes |
| 8 | ServiceNow | US | 9–11 | ITSM, workflow & automation cloud |
| 9 | Intuit | US | 15–17 | Finance, tax, accounting (QuickBooks, TurboTax) |
| 10 | Adobe | US | 20–22 | Creative Cloud, digital media, analytics |
| 11 | Palo Alto Networks | US | 8–9 | Cybersecurity, next-gen firewalls, SASE |
| 12 | ADP | US | 19 | Payroll, HCM SaaS |
| 13 | Fiserv | US | 20–21 | Payments, fintech, core banking |
| 14 | Synopsys | US | 6+ | EDA tools, semiconductor IP |
| 15 | CrowdStrike | US | 3+ | Cloud-native endpoint security |
| 16 | Cadence Design Systems | US | 4–5 | EDA tools, chip design |
| 17 | PayPal | US | 30+ | Online payments, fintech |
| 18 | Workday | US | 8+ | Cloud HR, finance (ERP for people & money) |
| 19 | Roper Technologies | US | 7+ | Vertical software, industrial/healthcare tech |
| 20 | Atlassian | Australia | ~4.8 | Dev collaboration (Jira, Confluence) |
| 21 | Snowflake | US | 3–4 | Cloud data warehouse |
| 22 | Dassault Systèmes | France | 6–7 | 3D CAD, PLM, simulation |
| 23 | Autodesk | US | 5+ | 3D design, CAD (AutoCAD, Revit) |
| 24 | Paychex | US | 5.2 | Payroll & HR SaaS (SMB focus) |
| 25 | Block, Inc. (Square) | US | 22–23 | Payments, POS, Cash App, fintech |
| 26 | Fortinet | US | 2.6+ | Network/security appliances & software |
| 27 | CoStar Group | US | 2.4+ | Real estate data & analytics |
| 28 | HubSpot | US | 2.1+ | Inbound marketing, CRM SaaS |
| 29 | Veeva Systems | US | 2.4+ | Life-sciences cloud (CRM, data) |
| 30 | Global Payments | US | 7–10 | Merchant acquiring, payment processing |
* IBM은 하드웨어·서비스 비중도 크지만, Forbes 분류상 Software/Programming에 포함.
---
## 3. English – Detailed company cluster explanation
### 3.1 Mega-platform & cloud players (1–4, 6, 7, 8, 10)
1. **Microsoft** – The de facto “operating system of business”
* Core: Windows, Office (Microsoft 365), Azure, Dynamics, LinkedIn, GitHub.
* Strategy: Push everything to **cloud subscriptions (SaaS + PaaS)**, with strong AI integration via Azure OpenAI.
* Why important: nearly every enterprise stack (from Office to server OS to identity) touches Microsoft somewhere.
2. **Alphabet (Google)** – Software monetized by ads + cloud
* Core: Search/Ads, Android, Chrome, YouTube, Google Cloud, Maps.
* Business model: free-to-user services funded by advertising and cloud/data services.
* For developers: heavy ecosystem in **Kubernetes, TensorFlow, Android** and Google Cloud.
3. **Oracle** – Database + enterprise ERP giant
* Core: Oracle Database, middleware, Oracle Cloud Infrastructure, large suite of enterprise apps.
* Strong in traditional on-premise database, pushing aggressively into cloud & AI databases.
4. **SAP** – The backbone of global manufacturing and finance
* SAP S/4HANA, ERP, supply chain, HR, analytics.
* Deeply embedded in large enterprises (manufacturing, finance, public sector). Switching off SAP is notoriously difficult → high stickiness.
5. **Salesforce** – CRM as a software universe
* From CRM to a full cloud platform (Sales, Service, Marketing, Commerce, Slack, MuleSoft).
* Ecosystem: large AppExchange and consulting ecosystem; many SaaS startups integrate into Salesforce first.
6. **IBM** – Hybrid cloud & AI, with large legacy base
* Still owns large mainframe install base (zSeries), middleware (WebSphere), and enterprise services.
* Now focuses on **hybrid cloud** (with Red Hat) and “watsonx” AI initiatives.
7. **ServiceNow** – Workflows for IT and beyond
* Started as IT service management (ITSM) ticketing; now a platform for all enterprise workflows (HR, finance, ops).
* “Digital workflows” strategy: standardize how work items move across departments.
8. **Adobe** – Creative & digital media subscription powerhouse
* Creative Cloud (Photoshop, Premiere, Illustrator), Document Cloud (Acrobat, Sign), Experience Cloud (marketing, analytics).
* Very high margin; de facto standard for creative professionals.
### 3.2 Fintech, payroll & business operations software (12, 13, 17, 19, 24, 25, 30)
* **ADP, Paychex** – Payroll & HR SaaS
* Essential infrastructure for salaries, taxes, compliance in many countries.
* **Fiserv, Global Payments, Block (Square), PayPal** – Payments & merchant services
* Provide payment processing, POS, online payments, and related analytics.
* Critical rails for e-commerce, physical retailers, and P2P payments.
* **Roper Technologies** – Portfolio of niche enterprise software in industrial/healthcare sectors.
These companies show how **software eats finance**: what used to be “banks and payroll bureaus” are now effectively SaaS + APIs.
### 3.3 Design, engineering & EDA (14, 16, 22, 23)
* **Synopsys & Cadence** – EDA duopoly
* Provide **chip design tools and IP**, essential to semiconductors; without these, fabs like TSMC/Samsung cannot produce advanced chips.
* **Dassault Systèmes & Autodesk** – 3D design, CAD, PLM
* Power almost everything from airplane and car design (CATIA, SolidWorks) to architecture and BIM (AutoCAD, Revit).
These are “picks and shovels” of the industrial world – once installed, companies rarely switch.
### 3.4 Security & infrastructure (11, 15, 26)
* **Palo Alto Networks, CrowdStrike, Fortinet** – top cybersecurity vendors
* Network firewalls (Fortinet, Palo Alto), cloud-native endpoint and XDR (CrowdStrike).
* Recurring subscription revenue, high growth, and central roles in enterprise security architecture.
### 3.5 Vertical SaaS & data platforms (18, 21, 27, 28, 29)
* **Workday** – HR and finance cloud for large enterprises.
* **Snowflake** – Cloud-native data warehouse; decouples storage and compute; popular for analytics and AI pipelines.
* **CoStar Group** – Real-estate data & analytics for commercial property markets.
* **HubSpot** – All-in-one marketing + sales + service platform, especially for SMBs.
* **Veeva Systems** – SaaS for life-sciences (pharma/biotech) with strong regulatory and industry-specific workflows.
These show how **vertical SaaS** (특정 산업 특화) + **data network effects** can produce very valuable software franchises.
---
## 4. 한국어 요약 및 활용 포인트
### 4.1 소프트웨어 상위 30개 회사의 공통 특징
* **거의 모두 구독형 / 반복 과금(Recurring Revenue)** 구조
* SaaS, 클라우드 사용량 과금, 라이선스+유지보수 형태.
* **플랫폼화**
* 단일 제품이 아니라,
* “클라우드 + 마켓플레이스 + 파트너 생태계”를 만들어
* 고객이 떠나기 어렵게 만든다. (Salesforce, ServiceNow, Microsoft, SAP, HubSpot 등)
* **데이터·AI 결합**
* 상위 회사 대부분이 **AI 기능(추천·자동화·생성형 AI)**을 제품의 필수 요소로 흡수 중이다.
### 4.2 카테고리별 한국어 정리
1. **빅 플랫폼·클라우드 (Microsoft, Alphabet, Oracle, SAP, Salesforce, IBM, ServiceNow, Adobe 등)**
* 기업 인프라, OA, 클라우드, ERP, CRM을 장악.
* 이들을 이해하면 **기업용 소프트웨어 전체 지형**을 읽을 수 있다.
2. **핀테크·결제·급여 (ADP, Fiserv, PayPal, Block, Global Payments, Paychex 등)**
* “소프트웨어 + 금융 라이선스” 조합.
* API 기반 결제, 정산, 급여, 세금처리가 모두 SaaS로 제공된다.
3. **전문 분야 소프트웨어 및 개발 인프라
(Synopsys, Cadence, Dassault, Autodesk, Atlassian, Snowflake, Veeva 등)**
* 반도체 설계, CAD/PLM, 협업툴, 데이터웨어하우스, 헬스케어 등
* 강력한 진입장벽(전문성+교육비용+데이터 락인)으로 높은 수익성을 유지한다.
4. **보안 (Palo Alto, CrowdStrike, Fortinet)**
* 사이버 공격이 늘어날수록 수요가 증가하는 구조.
* 대부분 구독형 + 관리형 서비스.
### 4.3 실전 응용 아이디어 (한국 개발자/사업자 관점)
1. **제품·서비스 기획**
* 상위 회사들이 하는 일을 카테고리별로 분해해 보면,
* 어느 부분이 아직 **“틈새(Niche)”**로 남아 있는지 보인다.
* 예:
* Salesforce/HubSpot이 커버하지 못하는 특정 산업의 CRM,
* Workday/SAP가 약한 지역·중소기업용 HR·급여 SaaS 등.
2. **BM(비즈니스 모델) 참고**
* 거의 모든 회사가
* **무료 체험 → 구독 전환 → 상위 플랜 업셀** 구조.
* 모바일/웹 앱에서도 이 패턴을 응용해서
* 무료 버전 + 프로/팀/엔터프라이즈 플랜을 설계할 수 있다.
3. **기술 스택 학습 우선순위**
* 클라우드: Azure, AWS, GCP (Microsoft·Alphabet·Oracle 제품군 이해에 직결).
* Dev/Collab: Atlassian(Jira, Confluence), GitHub, GitLab.
* 데이터: Snowflake, Databricks, BigQuery, Synapse.
* 보안: Zero Trust, XDR 개념(CrowdStrike, Palo Alto, Fortinet 참고).
---
## 5. 日本語による要約
### 5.1 ランキングの意味
* この Top 30 は、**Forbes Global 2000 の「Software & Programming」産業カテゴリ**内で
**時価総額が最も大きい上場ソフトウェア企業**を並べたもの。
* 「売上高」ではなく「投資家がつけた価値（時価総額）」であり、
* 将来の成長期待・利益率・市場支配力などが織り込まれている。
### 5.2 主なグループ
1. **メガプラットフォーム & クラウド**
* Microsoft, Alphabet(Google), Oracle, SAP, Salesforce, IBM, ServiceNow, Adobe など。
* 企業 IT の中枢（OS、クラウド、CRM、ERP、グループウェア）。
2. **フィンテック・給与・決済**
* ADP, Fiserv, PayPal, Block, Global Payments, Paychex など。
* 給与計算と決済インフラが SaaS・API として提供される。
3. **エンジニアリング & EDA**
* Synopsys, Cadence, Dassault Systèmes, Autodesk。
* 半導体設計、3D CAD、PLM で事実上の標準ツール。
4. **セキュリティ**
* Palo Alto Networks, CrowdStrike, Fortinet。
* ネットワーク、エンドポイント、クラウドの防御に特化。
5. **縦割り SaaS & データプラットフォーム**
* Workday（人事・財務）、Snowflake（データウェアハウス）、CoStar（不動産）、HubSpot（マーケティング & CRM）、Veeva（ライフサイエンス）など。
### 5.3 どう活用できるか
* **キャリア選択**
* クラウド / AI / セキュリティ / FinTech / CAD / EDA など、
どの分野にフォーカスするか決める際の “地図” として使える。
* **ベンチマーク**
* プロダクト設計・料金体系・パートナー戦略を分析すると、
自社 SaaS プロダクト設計の参考になる。
---
## 6. Resumen en español
### 6.1 Qué muestra este Top 30
* Son las **empresas de software y programación con mayor capitalización bursátil** según Forbes (2023).
* Muchas son gigantes de **cloud, SaaS, fintech, ciberseguridad y software industrial**.
### 6.2 Bloques principales
* **Plataformas y nube**: Microsoft, Alphabet, Oracle, SAP, Salesforce, IBM, ServiceNow, Adobe.
* **Finanzas y pagos**: PayPal, Block, ADP, Fiserv, Global Payments, Paychex.
* **Ingeniería y diseño**: Synopsys, Cadence, Dassault Systèmes, Autodesk.
* **Seguridad**: Palo Alto Networks, CrowdStrike, Fortinet.
* **SaaS vertical y datos**: Workday, Snowflake, CoStar, HubSpot, Veeva.
### 6.3 Aplicaciones prácticas
* **Para fundadores y product managers**
* Estudiar cómo estas empresas empaquetan sus productos (planes Free, Pro, Enterprise), cómo usan la suscripción y cómo construyen ecosistemas de partners.
* **Para desarrolladores**
* Priorizar habilidades alineadas con estos líderes:
* Cloud (Azure, GCP, Oracle Cloud),
* Datos (Snowflake, BigQuery, Synapse),
* Seguridad (Zero Trust, XDR),
* CAD/EDA (Autodesk, Synopsys, Cadence).
---
## 7. Résumé en français
### 7.1 Sens de ce classement
* Il s’agit des **plus grandes entreprises de logiciels cotées en bourse**, classées par capitalisation boursière dans la catégorie “Software & Programming” de Forbes.
* Ce classement reflète **la puissance économique et l’influence stratégique** de chaque acteur dans l’écosystème logiciel mondial.
### 7.2 Grandes familles d’acteurs
* **Plateformes & cloud** : Microsoft, Alphabet, Oracle, SAP, Salesforce, IBM, ServiceNow, Adobe.
* **Fintech & paiements** : PayPal, Block, Global Payments, Fiserv, ADP, Paychex.
* **Ingénierie & conception** : Dassault Systèmes, Autodesk, Synopsys, Cadence.
* **Cybersécurité** : Palo Alto Networks, CrowdStrike, Fortinet.
* **SaaS verticaux & data** : Workday, Snowflake, CoStar, HubSpot, Veeva.
### 7.3 Pistes d’utilisation
* **Stratégie de produit** :
* S’inspirer des modèles économiques (SaaS, freemium, upsell, marketplace) de ces sociétés pour concevoir des offres logicielles compétitives.
* **Stratégie de compétences** :
* Se former sur les technologies de ces écosystèmes (cloud, data, IA, cybersécurité, CAO/PLM) offre un fort levier pour la carrière d’ingénieur ou d’architecte logiciel.
---
요약하면, 이 Top 30 리스트는 “어떤 회사들이 전세계 소프트웨어 산업의 돈·권력·표준을 쥐고 있는가”를 보여주는 지도다.
이 지도를 기준으로 **배워야 할 기술, 참고할 비즈니스 모델, 피해야 할 의존 리스크**를 체계적으로 생각할 수 있다.
**[KO] 전세계 소프트웨어 상장기업 Top 30 (포브스 Software & Programming 2023 기준)**
---
## 1. 기준 설명 / Methodology
* 기준: **Forbes Global 2000의 “Software & Programming” 산업 카테고리** 중
**2023년 기준 시가총액 상위 50개**를 정리한 위키 기반 표에서,
**상위 30개를 그대로 사용**했다.
* 이 목록은
* **거의 순수 소프트웨어 회사**만 포함하고
* 하드웨어 제조, 전자제품, 컨설팅, IT 서비스 위주 기업은 제외한다.
* 정렬 기준: **시가총액(Market Cap)**
* 매출 기준이 아니라, **투자자들이 평가한 시장가치** 기준이라는 점이 중요하다.
* 표에서는 Forbes 표의 순서를 그대로 가져오되,
Palantir의 “공동 4위” 표기를 피하기 위해 **여기서는 1~30을 연속 번호로 다시 매겼다.**
---
## 2. Top 30 Global Software Companies – 핵심 표 (EN 중심)
> Revenue = Forbes / 위키 표에 있는 최신 연도 기준 매출(수십억 달러).
| Rank | Company | HQ Country | Approx. Revenue (Billion USD, latest FY) | Main Focus (simplified) |
| ---- | ---------------------- | ---------- | ---------------------------------------- | ---------------------------------------------------- |
| 1 | Microsoft | US | 237–262 | OS, Office, Azure cloud, enterprise software, gaming |
| 2 | Alphabet (Google) | US | 318–359 | Search, ads, Android, Google Cloud, YouTube |
| 3 | Oracle | US | 52–56 | Database, middleware, ERP, cloud |
| 4 | SAP | Germany | 34–38 | Enterprise applications, ERP, analytics |
| 5 | Palantir Technologies | US | 2.3–2.9 | Data analytics platforms, gov/enterprise AI |
| 6 | Salesforce | US | 35–38 | CRM, cloud enterprise apps |
| 7 | IBM* | US | 62–63 | Hybrid cloud, middleware, AI, mainframes |
| 8 | ServiceNow | US | 9–11 | ITSM, workflow & automation cloud |
| 9 | Intuit | US | 15–17 | Finance, tax, accounting (QuickBooks, TurboTax) |
| 10 | Adobe | US | 20–22 | Creative Cloud, digital media, analytics |
| 11 | Palo Alto Networks | US | 8–9 | Cybersecurity, next-gen firewalls, SASE |
| 12 | ADP | US | 19 | Payroll, HCM SaaS |
| 13 | Fiserv | US | 20–21 | Payments, fintech, core banking |
| 14 | Synopsys | US | 6+ | EDA tools, semiconductor IP |
| 15 | CrowdStrike | US | 3+ | Cloud-native endpoint security |
| 16 | Cadence Design Systems | US | 4–5 | EDA tools, chip design |
| 17 | PayPal | US | 30+ | Online payments, fintech |
| 18 | Workday | US | 8+ | Cloud HR, finance (ERP for people & money) |
| 19 | Roper Technologies | US | 7+ | Vertical software, industrial/healthcare tech |
| 20 | Atlassian | Australia | ~4.8 | Dev collaboration (Jira, Confluence) |
| 21 | Snowflake | US | 3–4 | Cloud data warehouse |
| 22 | Dassault Systèmes | France | 6–7 | 3D CAD, PLM, simulation |
| 23 | Autodesk | US | 5+ | 3D design, CAD (AutoCAD, Revit) |
| 24 | Paychex | US | 5.2 | Payroll & HR SaaS (SMB focus) |
| 25 | Block, Inc. (Square) | US | 22–23 | Payments, POS, Cash App, fintech |
| 26 | Fortinet | US | 2.6+ | Network/security appliances & software |
| 27 | CoStar Group | US | 2.4+ | Real estate data & analytics |
| 28 | HubSpot | US | 2.1+ | Inbound marketing, CRM SaaS |
| 29 | Veeva Systems | US | 2.4+ | Life-sciences cloud (CRM, data) |
| 30 | Global Payments | US | 7–10 | Merchant acquiring, payment processing |
* IBM은 하드웨어·서비스 비중도 크지만, Forbes 분류상 Software/Programming에 포함.
---
## 3. English – Detailed company cluster explanation
### 3.1 Mega-platform & cloud players (1–4, 6, 7, 8, 10)
1. **Microsoft** – The de facto “operating system of business”
* Core: Windows, Office (Microsoft 365), Azure, Dynamics, LinkedIn, GitHub.
* Strategy: Push everything to **cloud subscriptions (SaaS + PaaS)**, with strong AI integration via Azure OpenAI.
* Why important: nearly every enterprise stack (from Office to server OS to identity) touches Microsoft somewhere.
2. **Alphabet (Google)** – Software monetized by ads + cloud
* Core: Search/Ads, Android, Chrome, YouTube, Google Cloud, Maps.
* Business model: free-to-user services funded by advertising and cloud/data services.
* For developers: heavy ecosystem in **Kubernetes, TensorFlow, Android** and Google Cloud.
3. **Oracle** – Database + enterprise ERP giant
* Core: Oracle Database, middleware, Oracle Cloud Infrastructure, large suite of enterprise apps.
* Strong in traditional on-premise database, pushing aggressively into cloud & AI databases.
4. **SAP** – The backbone of global manufacturing and finance
* SAP S/4HANA, ERP, supply chain, HR, analytics.
* Deeply embedded in large enterprises (manufacturing, finance, public sector). Switching off SAP is notoriously difficult → high stickiness.
5. **Salesforce** – CRM as a software universe
* From CRM to a full cloud platform (Sales, Service, Marketing, Commerce, Slack, MuleSoft).
* Ecosystem: large AppExchange and consulting ecosystem; many SaaS startups integrate into Salesforce first.
6. **IBM** – Hybrid cloud & AI, with large legacy base
* Still owns large mainframe install base (zSeries), middleware (WebSphere), and enterprise services.
* Now focuses on **hybrid cloud** (with Red Hat) and “watsonx” AI initiatives.
7. **ServiceNow** – Workflows for IT and beyond
* Started as IT service management (ITSM) ticketing; now a platform for all enterprise workflows (HR, finance, ops).
* “Digital workflows” strategy: standardize how work items move across departments.
8. **Adobe** – Creative & digital media subscription powerhouse
* Creative Cloud (Photoshop, Premiere, Illustrator), Document Cloud (Acrobat, Sign), Experience Cloud (marketing, analytics).
* Very high margin; de facto standard for creative professionals.
### 3.2 Fintech, payroll & business operations software (12, 13, 17, 19, 24, 25, 30)
* **ADP, Paychex** – Payroll & HR SaaS
* Essential infrastructure for salaries, taxes, compliance in many countries.
* **Fiserv, Global Payments, Block (Square), PayPal** – Payments & merchant services
* Provide payment processing, POS, online payments, and related analytics.
* Critical rails for e-commerce, physical retailers, and P2P payments.
* **Roper Technologies** – Portfolio of niche enterprise software in industrial/healthcare sectors.
These companies show how **software eats finance**: what used to be “banks and payroll bureaus” are now effectively SaaS + APIs.
### 3.3 Design, engineering & EDA (14, 16, 22, 23)
* **Synopsys & Cadence** – EDA duopoly
* Provide **chip design tools and IP**, essential to semiconductors; without these, fabs like TSMC/Samsung cannot produce advanced chips.
* **Dassault Systèmes & Autodesk** – 3D design, CAD, PLM
* Power almost everything from airplane and car design (CATIA, SolidWorks) to architecture and BIM (AutoCAD, Revit).
These are “picks and shovels” of the industrial world – once installed, companies rarely switch.
### 3.4 Security & infrastructure (11, 15, 26)
* **Palo Alto Networks, CrowdStrike, Fortinet** – top cybersecurity vendors
* Network firewalls (Fortinet, Palo Alto), cloud-native endpoint and XDR (CrowdStrike).
* Recurring subscription revenue, high growth, and central roles in enterprise security architecture.
### 3.5 Vertical SaaS & data platforms (18, 21, 27, 28, 29)
* **Workday** – HR and finance cloud for large enterprises.
* **Snowflake** – Cloud-native data warehouse; decouples storage and compute; popular for analytics and AI pipelines.
* **CoStar Group** – Real-estate data & analytics for commercial property markets.
* **HubSpot** – All-in-one marketing + sales + service platform, especially for SMBs.
* **Veeva Systems** – SaaS for life-sciences (pharma/biotech) with strong regulatory and industry-specific workflows.
These show how **vertical SaaS** (특정 산업 특화) + **data network effects** can produce very valuable software franchises.
---
## 4. 한국어 요약 및 활용 포인트
### 4.1 소프트웨어 상위 30개 회사의 공통 특징
* **거의 모두 구독형 / 반복 과금(Recurring Revenue)** 구조
* SaaS, 클라우드 사용량 과금, 라이선스+유지보수 형태.
* **플랫폼화**
* 단일 제품이 아니라,
* “클라우드 + 마켓플레이스 + 파트너 생태계”를 만들어
* 고객이 떠나기 어렵게 만든다. (Salesforce, ServiceNow, Microsoft, SAP, HubSpot 등)
* **데이터·AI 결합**
* 상위 회사 대부분이 **AI 기능(추천·자동화·생성형 AI)**을 제품의 필수 요소로 흡수 중이다.
### 4.2 카테고리별 한국어 정리
1. **빅 플랫폼·클라우드 (Microsoft, Alphabet, Oracle, SAP, Salesforce, IBM, ServiceNow, Adobe 등)**
* 기업 인프라, OA, 클라우드, ERP, CRM을 장악.
* 이들을 이해하면 **기업용 소프트웨어 전체 지형**을 읽을 수 있다.
2. **핀테크·결제·급여 (ADP, Fiserv, PayPal, Block, Global Payments, Paychex 등)**
* “소프트웨어 + 금융 라이선스” 조합.
* API 기반 결제, 정산, 급여, 세금처리가 모두 SaaS로 제공된다.
3. **전문 분야 소프트웨어 및 개발 인프라
(Synopsys, Cadence, Dassault, Autodesk, Atlassian, Snowflake, Veeva 등)**
* 반도체 설계, CAD/PLM, 협업툴, 데이터웨어하우스, 헬스케어 등
* 강력한 진입장벽(전문성+교육비용+데이터 락인)으로 높은 수익성을 유지한다.
4. **보안 (Palo Alto, CrowdStrike, Fortinet)**
* 사이버 공격이 늘어날수록 수요가 증가하는 구조.
* 대부분 구독형 + 관리형 서비스.
### 4.3 실전 응용 아이디어 (한국 개발자/사업자 관점)
1. **제품·서비스 기획**
* 상위 회사들이 하는 일을 카테고리별로 분해해 보면,
* 어느 부분이 아직 **“틈새(Niche)”**로 남아 있는지 보인다.
* 예:
* Salesforce/HubSpot이 커버하지 못하는 특정 산업의 CRM,
* Workday/SAP가 약한 지역·중소기업용 HR·급여 SaaS 등.
2. **BM(비즈니스 모델) 참고**
* 거의 모든 회사가
* **무료 체험 → 구독 전환 → 상위 플랜 업셀** 구조.
* 모바일/웹 앱에서도 이 패턴을 응용해서
* 무료 버전 + 프로/팀/엔터프라이즈 플랜을 설계할 수 있다.
3. **기술 스택 학습 우선순위**
* 클라우드: Azure, AWS, GCP (Microsoft·Alphabet·Oracle 제품군 이해에 직결).
* Dev/Collab: Atlassian(Jira, Confluence), GitHub, GitLab.
* 데이터: Snowflake, Databricks, BigQuery, Synapse.
* 보안: Zero Trust, XDR 개념(CrowdStrike, Palo Alto, Fortinet 참고).
---
## 5. 日本語による要約
### 5.1 ランキングの意味
* この Top 30 は、**Forbes Global 2000 の「Software & Programming」産業カテゴリ**内で
**時価総額が最も大きい上場ソフトウェア企業**を並べたもの。
* 「売上高」ではなく「投資家がつけた価値（時価総額）」であり、
* 将来の成長期待・利益率・市場支配力などが織り込まれている。
### 5.2 主なグループ
1. **メガプラットフォーム & クラウド**
* Microsoft, Alphabet(Google), Oracle, SAP, Salesforce, IBM, ServiceNow, Adobe など。
* 企業 IT の中枢（OS、クラウド、CRM、ERP、グループウェア）。
2. **フィンテック・給与・決済**
* ADP, Fiserv, PayPal, Block, Global Payments, Paychex など。
* 給与計算と決済インフラが SaaS・API として提供される。
3. **エンジニアリング & EDA**
* Synopsys, Cadence, Dassault Systèmes, Autodesk。
* 半導体設計、3D CAD、PLM で事実上の標準ツール。
4. **セキュリティ**
* Palo Alto Networks, CrowdStrike, Fortinet。
* ネットワーク、エンドポイント、クラウドの防御に特化。
5. **縦割り SaaS & データプラットフォーム**
* Workday（人事・財務）、Snowflake（データウェアハウス）、CoStar（不動産）、HubSpot（マーケティング & CRM）、Veeva（ライフサイエンス）など。
### 5.3 どう活用できるか
* **キャリア選択**
* クラウド / AI / セキュリティ / FinTech / CAD / EDA など、
どの分野にフォーカスするか決める際の “地図” として使える。
* **ベンチマーク**
* プロダクト設計・料金体系・パートナー戦略を分析すると、
自社 SaaS プロダクト設計の参考になる。
---
## 6. Resumen en español
### 6.1 Qué muestra este Top 30
* Son las **empresas de software y programación con mayor capitalización bursátil** según Forbes (2023).
* Muchas son gigantes de **cloud, SaaS, fintech, ciberseguridad y software industrial**.
### 6.2 Bloques principales
* **Plataformas y nube**: Microsoft, Alphabet, Oracle, SAP, Salesforce, IBM, ServiceNow, Adobe.
* **Finanzas y pagos**: PayPal, Block, ADP, Fiserv, Global Payments, Paychex.
* **Ingeniería y diseño**: Synopsys, Cadence, Dassault Systèmes, Autodesk.
* **Seguridad**: Palo Alto Networks, CrowdStrike, Fortinet.
* **SaaS vertical y datos**: Workday, Snowflake, CoStar, HubSpot, Veeva.
### 6.3 Aplicaciones prácticas
* **Para fundadores y product managers**
* Estudiar cómo estas empresas empaquetan sus productos (planes Free, Pro, Enterprise), cómo usan la suscripción y cómo construyen ecosistemas de partners.
* **Para desarrolladores**
* Priorizar habilidades alineadas con estos líderes:
* Cloud (Azure, GCP, Oracle Cloud),
* Datos (Snowflake, BigQuery, Synapse),
* Seguridad (Zero Trust, XDR),
* CAD/EDA (Autodesk, Synopsys, Cadence).
---
## 7. Résumé en français
### 7.1 Sens de ce classement
* Il s’agit des **plus grandes entreprises de logiciels cotées en bourse**, classées par capitalisation boursière dans la catégorie “Software & Programming” de Forbes.
* Ce classement reflète **la puissance économique et l’influence stratégique** de chaque acteur dans l’écosystème logiciel mondial.
### 7.2 Grandes familles d’acteurs
* **Plateformes & cloud** : Microsoft, Alphabet, Oracle, SAP, Salesforce, IBM, ServiceNow, Adobe.
* **Fintech & paiements** : PayPal, Block, Global Payments, Fiserv, ADP, Paychex.
* **Ingénierie & conception** : Dassault Systèmes, Autodesk, Synopsys, Cadence.
* **Cybersécurité** : Palo Alto Networks, CrowdStrike, Fortinet.
* **SaaS verticaux & data** : Workday, Snowflake, CoStar, HubSpot, Veeva.
### 7.3 Pistes d’utilisation
* **Stratégie de produit** :
* S’inspirer des modèles économiques (SaaS, freemium, upsell, marketplace) de ces sociétés pour concevoir des offres logicielles compétitives.
* **Stratégie de compétences** :
* Se former sur les technologies de ces écosystèmes (cloud, data, IA, cybersécurité, CAO/PLM) offre un fort levier pour la carrière d’ingénieur ou d’architecte logiciel.
---
요약하면, 이 Top 30 리스트는 “어떤 회사들이 전세계 소프트웨어 산업의 돈·권력·표준을 쥐고 있는가”를 보여주는 지도다.
이 지도를 기준으로 **배워야 할 기술, 참고할 비즈니스 모델, 피해야 할 의존 리스크**를 체계적으로 생각할 수 있다.