Travel **[EN] Ranking of Countries Visiting Japan & Detailed Trends** **[KO] 일본 방문객 출신 …
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**[EN] Ranking of Countries Visiting Japan & Detailed Trends**
**[KO] 일본 방문객 출신 국가 순위와 자세한 동향**
[](https://tokyo-area.net/7-day-guided-tour-in-tokyo-mount-fuji-kyoto-nara-and-osaka/?utm_source=chatgpt.com)
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## 1. (EN) Overview – How many people visit Japan and from where?
Based on Japan National Tourism Organization (JNTO) data summarized by the Japan International Transport and Tourism Institute (JITTI) and other official statistics, Japan welcomed about **36.9 million foreign visitors in 2024**, a new all-time record and clearly above the 2019 pre-COVID peak.([JITTI USA][1])
According to JNTO figures reported by JITTI, the **top 5 source markets in 2024** were:([JITTI USA][1])
1. South Korea – 8,817,800 visitors
2. China – 6,981,200
3. Taiwan – 6,044,400
4. United States – 2,724,600
5. Hong Kong – 2,683,500
A separate synthesis of JNTO data (Hotelagio) estimates the **top 10** for 2024 approximately as:([hotelagio.com][2])
6. Thailand – ~1.4 million
7. Australia – ~0.7 million
8. Philippines – ~0.65 million
9. Singapore – ~0.62 million
10. United Kingdom – ~0.50 million
Taken together, Japan’s inbound tourism is heavily dominated by **nearby Asian markets**, with long-haul markets like the US, Australia, and the UK providing smaller but high-spending segments.([JITTI USA][1])
---
## 2. (EN) Top 10 countries/regions visiting Japan – ranking & explanation
### 2-1. Summary table (approx. 2024)
| Rank | Country / Region | Visitors (2024) | Share of total (~36.9M) | Key points |
| ---- | ---------------- | --------------- | ----------------------- | ------------------------------------------------------------ |
| 1 | South Korea | 8.82M | ~24% | Short distance, many repeat visitors, cheap LCC flights |
| 2 | China | 6.98M | ~19% | Rapid rebound after border reopening, strong shopping demand |
| 3 | Taiwan | 6.04M | ~16% | Very high Japan affinity, frequent leisure trips all year |
| 4 | United States | 2.72M | ~7% | Largest long-haul market, stays long and spends more |
| 5 | Hong Kong | 2.68M | ~7% | High per-capita visit rate, ski and city breaks popular |
| 6 | Thailand | ~1.4M | ~4% | Cool-weather escape, anime & shopping demand |
| 7 | Australia | ~0.7M | ~2% | Winter ski and spring/autumn trips; weak yen is a big factor |
| 8 | Philippines | ~0.65M | ~2% | Family visits, shopping, theme parks |
| 9 | Singapore | ~0.62M | ~2% | Short holidays, luxury travel segment strong |
| 10 | United Kingdom | ~0.50M | ~1–2% | Long-haul cultural tourists, often multi-city itineraries |
(Top-5 numbers come directly from JNTO figures as reported by JITTI; ranks 6–10 are widely cited estimates based on JNTO data.)([JITTI USA][1])
---
### 2-2. Country-by-country profile
#### ① South Korea (Rank 1)
* **Scale & share**
Around **8.8 million** visits in 2024, about **one quarter** of all foreign visitors.([JITTI USA][1])
* **Main reasons for visiting**
* Extremely short flight time (2–3 hours to many Japanese cities).
* Strong popularity of Japanese food, hot springs, and shopping.
* “Weekend Japan” culture: 2–3 day trips to Fukuoka, Osaka, Tokyo, etc.
* **Seasonality & patterns**
* Spring cherry blossoms and autumn foliage are especially crowded.
* Many **repeat visitors**, so they shift from Tokyo/Osaka to Kyushu, Hokuriku, Hokkaido, etc.
* **Implications**
* High demand for Korean-language signage, menus, and payment tools.
* Price-sensitive but frequent: LCC promotions have big impact.
#### ② China (Rank 2)
* **Scale & recovery**
Roughly **7.0 million** visitors in 2024, a huge rebound (almost +190% vs 2023) as flight capacity and group tours came back.([JITTI USA][1])
* **Why Japan?**
* Familiar pop culture (anime, games), and similar but distinct food culture.
* Strong interest in shopping (electronics, cosmetics, luxury goods).
* Group tours plus growing FIT (individual) segment.
* **Special points**
* Still below the 2019 peak (~9.6M visitors), so there is **room to grow** if political/economic conditions remain stable and visa rules are relaxed further.([JITTI USA][1])
#### ③ Taiwan (Rank 3)
* **Scale**
About **6.0 million** visitors; per capita, Taiwan is one of the **most intensive Japan travel markets** in the world.([JITTI USA][1])
* **Characteristics**
* Very strong positive image of Japan; many visitors come multiple times a year.
* Short-haul flights to Tokyo, Osaka, Fukuoka, Okinawa, etc.
* Mix of family trips, couples, and small groups.
* **Travel style**
* Often combine big cities with hot springs (onsen) and local cuisines.
* Willing to explore地方都市(regional cities) beyond the “Golden Route”.
#### ④ United States (Rank 4)
* **Scale**
Around **2.7 million** visitors, the largest **long-haul** market.([JITTI USA][1])
* **Key features**
* Long stays (10–14 days is common).
* High per-capita spending on hotels, dining, and experiences.([hotelagio.com][2])
* Strong interest in pop culture (anime, gaming, J-pop) plus traditional culture (temples, samurai history, food).
* **Destinations**
* Tokyo, Osaka, Kyoto are core; Hokkaido (ski), Okinawa (resorts), Hiroshima, Kanazawa, etc., are also popular among repeat visitors.
#### ⑤ Hong Kong (Rank 5)
* **Scale**
Roughly **2.7 million** visitors, almost the same as the US despite much smaller population – per capita visit rate is extremely high.([JITTI USA][1])
* **Patterns**
* Frequent short trips (3–5 days).
* Winter trips for ski resorts and hot springs; shopping trips year-round.
* **Implications**
* Demand for compact itineraries with easy transport and strong shopping component.
#### ⑥ Thailand
* **Scale**
About **1.4 million** visitors, roughly 4% of total.([hotelagio.com][2])
* **Motivations**
* Cool climate compared to Bangkok, especially in spring and autumn.
* Huge interest in Japanese food, theme parks, and anime.
* Many honeymooners and family groups.
#### ⑦ Australia
* **Scale & trend**
Around **0.7 million** visitors; per capita, Australians are among the most “Japan-focused” travelers outside Asia.([hotelagio.com][2])
* **Travel style**
* Winter (Dec–Feb) ski trips to Hokkaido & Nagano.
* Spring/autumn cultural trips following Tokyo–Kyoto–Osaka routes.
* **Currency effect**
* The weak yen makes Japan feel “cheaper than Europe,” boosting demand.([Reuters][3])
#### ⑧ Philippines
* **Scale & profile**
Roughly **0.65M** visitors.([hotelagio.com][2])
* Mix of leisure tourism and visits to relatives or workers in Japan.
* Strong interest in shopping, theme parks, and seasonal events (sakura, snow).
#### ⑨ Singapore
* **Scale & spending**
Around **0.62M** visitors, but with **very high average spend** given Singapore’s income level.([hotelagio.com][2])
* **Characteristics**
* Many short holidays (4–6 days), often multiple times per year.
* Luxury hotels, fine dining, and private tours are popular segments.
#### ⑩ United Kingdom
* **Scale**
About **0.5M** visitors.([hotelagio.com][2])
* **Travel style**
* Long trips (2–3 weeks), often combining Japan with another Asian stop.
* Emphasis on culture, history, food, and “off-the-beaten-path” regions.
* **Trend**
* Interest boosted by British media ranking Japan highly in travel awards and “places to go” lists.([JITTI USA][1])
---
## 3. (EN) Key trends & what they mean
1. **Asia–Pacific dominates**
* 9 of the top 10 source markets are in Asia-Pacific; only the UK is outside the region.([호텔 경영 네트워크][4])
* Short flights, many low-cost carriers (LCCs), and cultural affinity drive frequent repeat travel.
2. **Weak yen = strong inbound boom**
* A historically weak yen made Japan significantly cheaper in 2023–2025, encouraging both more visitors and higher spending.([Reuters][3])
3. **Chinese market recovering but not yet “maxed out”**
* 2024 saw massive year-on-year growth from China, but numbers are still below 2019. If visas and politics stabilize, China could again become Japan’s no.1 or no.2 market.([JITTI USA][1])
4. **Long-haul markets (US, Europe, Australia) stay smaller in volume but big in economic impact**
* These visitors stay longer and spend more per trip, and they are more likely to explore regional areas.([JITTI USA][1])
5. **Concentration in big cities – and the push to spread visitors**
* Around 70% of foreign visitors still focus on the Tokyo–Osaka–Nagoya megalopolis. The Japanese government is actively promoting **regional tourism** to ease overtourism and revitalize local economies.([JITTI USA][1])
---
## 4. (EN) Practical tips / applications
### For travelers
* **Avoid peak crowds**
* Korea, China, Taiwan, and Hong Kong all peak during **cherry blossom (Mar–Apr)** and **Golden Week / National Holidays**. Visiting in **May–June** or **late October–December (non-holiday weeks)** can dramatically reduce crowds.([hotelagio.com][2])
* **Consider regional hubs**
* With so many visitors focusing on Tokyo and Kyoto, consider entering via **Fukuoka, Sapporo, Nagoya, or Okinawa** to experience less crowded areas and easier local interaction.
* **Language & payments**
* Because so many visitors are from Korea, China, and Taiwan, you can often find **Korean / Chinese signage** and payment methods (e.g., Alipay, WeChat Pay) in tourist zones; English is easier in big cities and among younger staff.
### For tourism businesses / content creators
* **Segment by country**
* East Asian visitors: short trips, heavy shopping, strong social-media influence.
* US/EU/AU visitors: longer stays, interest in niche culture, nature, and local experiences.
* **Localization priorities**
* If you can only support a few languages: **Japanese + English + Korean + Traditional Chinese** covers the bulk of inbound demand.
* **Seasonal product design**
* Match products to national holiday calendars:
* Korea’s Chuseok and Chinese Golden Week → heavy demand for short-haul city & shopping trips.
* Australia’s summer (Dec–Feb) → ski and winter experiences.
---
## 5. (KO) 일본 방문객 나라별 순위와 해설
### 5-1. 전체 그림
* 2024년 일본을 찾은 **외국인 방문객은 약 3,690만 명**으로, 코로나 이전 최고치(2019년 3,190만 명)를 크게 넘어섰다.([JITTI USA][1])
* JNTO 자료(2024년 기준)에 따르면, **상위 5개 방문국**은 다음과 같다.([JITTI USA][1])
1. 한국
2. 중국
3. 대만
4. 미국
5. 홍콩
그 뒤를 **태국·호주·필리핀·싱가포르·영국** 등이 잇는 구조다.([hotelagio.com][2])
### 5-2. 상위 10개국 요약
1. **한국** – 약 881만 명, 전체의 약 4분의 1
* 초단거리 노선, LCC, 주말 여행 문화 때문에 ‘가장 자주 오는 나라’
* 후쿠오카·오사카·도쿄뿐 아니라 규슈·홋카이도·호쿠리쿠 등으로 확산
2. **중국** – 약 698만 명
* 2023년 대비 거의 3배 가까운 폭발적인 회복
* 쇼핑·단체관광 비중이 크고, 개별여행(FIT)도 증가 추세
3. **대만** – 약 604만 명
* 1인당 기준으로 보면 일본 여행 선호도가 세계 최상위권
* 소도시, 온천, 미식 여행을 즐기는 리피터 비율이 높음
4. **미국** – 약 272만 명
* 체류 기간이 길고(10~14일), 1인당 소비가 높아서 경제적 영향이 큼
* 도쿄·오사카·교토 + 홋카이도(스키), 오키나와(리조트) 등 ‘롱 루트’ 선호
5. **홍콩** – 약 268만 명
* 인구 대비 방문 빈도가 매우 높은 시장
* 3~5일 짧은 일정으로 쇼핑·온천·스키를 즐기는 패턴
6. **태국** – 약 140만 명
* 시원한 기후, 애니메이션·아이돌 문화, 쇼핑 수요가 결합
7. **호주** – 약 70만 명
* 겨울(12~2월) 스키·스노보드, 봄·가을 문화 여행이 강세
* 엔저로 인해 ‘유럽보다 저렴한 고급 여행지’ 이미지
8. **필리핀** – 약 65만 명
* 가족여행, 친지 방문, 테마파크·쇼핑 중심
9. **싱가포르** – 약 62만 명
* 짧게 자주 오는 경향, 고급 호텔·파인 다이닝 수요가 큼
10. **영국** – 약 50만 명
* 2~3주 장기 여행, 역사·문화·음식·지방 도시 탐방에 집중
### 5-3. 일본 입장에서 본 의미와 활용
* **시장 구조**
* 상위 10개 중 9개가 아시아·오세아니아 국가로, ‘근거리 대량·원거리 고부가가치’ 구조가 뚜렷하다.([호텔 경영 네트워크][4])
* **정책·비즈니스 전략**
* 언어: 일본어 + 영어 + 한국어 + 번체 중국어만 지원해도 전체 방문객의 상당 부분을 커버.
* 상품:
* 동아시아: 짧은 일정·쇼핑·SNS 포인트가 중요.
* 미국·유럽·호주: 장기 체류·지역 관광·체험형 컨텐츠(사케 양조장, 농가 homestay 등)에 집중.
* **여행자 팁**
* 한국·중국·대만·홍콩의 연휴(추석, 국경절 등)에는 도시·관광지 혼잡도가 극단적으로 올라간다.
* 인파를 피하려면 **5~6월·11월 말~12월 초** 비(非)연휴 시기를 노리는 것이 유리하다.([hotelagio.com][2])
---
## 6. (JA) 日本を訪れる外国人の国別ランキングと特徴
### 6-1. 全体像
* 2024年、日本を訪れた外国人旅行者は約**3,690万人**で、2019年の過去最高を大きく上回った。([JITTI USA][1])
* JNTO統計によると、**上位5市場**は
①韓国 ②中国 ③台湾 ④アメリカ ⑤香港 である。([JITTI USA][1])
その後に **タイ・オーストラリア・フィリピン・シンガポール・英国** が続く。([hotelagio.com][2])
### 6-2. 各国の特徴（要約）
1. **韓国**
* 約881万人・シェア約24%。
* 週末旅行・リピーターが多く、安価なLCC路線が多数。
2. **中国**
* 約698万人。2023年からの回復ペースが非常に速い。
* 買い物・団体ツアーに加え、FIT個人旅行も増加。
3. **台湾**
* 約604万人。人口比では世界トップクラスの訪日頻度。
* 日本文化への好感度が高く、地方・温泉・美食ツアーが人気。
4. **アメリカ**
* 約272万人。長距離市場として最大。
* 滞在日数・消費額ともに多く、地方観光地へも積極的に足を伸ばす。
5. **香港**
* 約268万人。短期のリピーターが多く、スキーや温泉も人気。
6. **タイ** – 約140万人、避暑・アニメ・テーマパーク目的が中心。
7. **オーストラリア** – 約70万人、冬のスキーと春秋の文化旅行が二本柱。
8. **フィリピン** – 約65万人、家族旅行・親族訪問・ショッピングが主。
9. **シンガポール** – 約62万人、ハイエンド層の比率が高い。
10. **英国** – 約50万人、2〜3週間の周遊型・文化志向の旅行者が多い。
### 6-3. 傾向とインプリケーション
* **アジア太平洋の比重**
* 上位10市場のうち9市場がアジア太平洋であり、近距離大量・遠距離高付加価値という構造になっている。([호텔 경영 네트워크][4])
* **円安の追い風**
* 2023〜2025年の円安により、欧米・豪州から見ても「コスパの高い旅行先」となり、訪日意欲が一段と高まっている。([Reuters][3])
* **地域分散の課題**
* 訪日客の約7割が首都圏・関西圏・中京圏に集中しており、地方への分散と高付加価値コンテンツの開発が政策課題となっている。([JITTI USA][1])
---
## 7. (ZH) 赴日游客按国家/地区排名与趋势（简体中文）
### 7-1. 整体情况
* 2024 年，日本接待了约 **3,690 万名入境游客**，已经明显超过 2019 年疫情前的最高纪录。([JITTI USA][1])
* 按照日本观光厅与日本国家旅游局（JNTO）的统计，**前五大客源国/地区**为：
1）韩国 2）中国大陆 3）中国台湾 4）美国 5）中国香港。([JITTI USA][1])
之后依次是 **泰国、澳大利亚、菲律宾、新加坡、英国** 等。([hotelagio.com][2])
### 7-2. 前十名客源市场简要说明
1. **韩国** – 约 881 万人，约占总数 1/4。
* 航程短、机票便宜，周末快闪游和重复访日非常普遍。
2. **中国大陆** – 约 698 万人。
* 航班与团队游恢复后，增长速度极快，但仍略低于 2019 年约 960 万人的峰值。([JITTI USA][1])
3. **中国台湾** – 约 604 万人。
* 对日本好感度极高，许多人一年多次往返，喜欢美食、温泉和地方小城。
4. **美国** – 约 272 万人。
* 最大的远程市场，停留时间长、消费高，常走“东京—京都—大阪＋北海道/冲绳”等长线。([JITTI USA][1])
5. **中国香港** – 约 268 万人。
* 人均访日频率极高，3～5 日短途游为主，购物与滑雪都很热门。
6. **泰国** – 约 140 万人，主要是避暑、主题乐园和二次元文化。
7. **澳大利亚** – 约 70 万人，冬季滑雪客与春秋赏樱/红叶游客为主。
8. **菲律宾** – 约 65 万人，家庭游、探亲及购物需求明显。
9. **新加坡** – 约 62 万人，人均消费高，喜欢精品酒店和高端体验。
10. **英国** – 约 50 万人，多为 2～3 周深度游，对文化与历史兴趣浓厚。
### 7-3. 对旅行者和行业的启示
* **亚洲市场占绝对主导**：前十名中九个来自亚太地区，短程高频、长程高消费的结构非常清晰。([호텔 경영 네트워크][4])
* **日元走弱带来性价比优势**：对欧美与澳洲旅客来说，日本现在往往比欧洲主要城市更便宜，因此中长期将继续保持高热度。([Reuters][3])
* **错峰与分流**：
* 想避开人潮，尽量避开中日韩长假和樱花/红叶高峰，可考虑 5–6 月或 11–12 月的非节假日。([hotelagio.com][2])
* 也可以选择从福冈、札幌、名古屋、冲绳等地方枢纽入境，直接体验地方特色，避开东京、京都的极端拥挤。
---
위 네 언어 내용은 모두 **2024년 JNTO 통계(및 이를 인용한 공신력 있는 2차 자료)**를 기준으로 정리한 것이며, 2025년 이후에는 순위와 수치가 조금씩 달라질 수 있다. 최신 수치를 쓸 때는 항상 JNTO 공식 사이트의 최신 연도 데이터를 한 번 더 확인하는 것이 좋다.
[1]: https://www.jittiusa.org/jittijournal-1/tourism-in-japan%3A-a-look-at-the-numbers-from-2024-and-the-outlook-for-2025 "Tourism in Japan: A look at the Numbers from 2024 and the Outlook for 2025"
[2]: https://hotelagio.com/japan-tourism-statistics/ "How Many Tourists Visit Japan Each Year? [Japan Tourism Statistics] - hotelagio.com"
[3]: https://www.reuters.com/markets/asia/japan-gets-record-349-mln-visitors-december-capping-new-annual-high-2025-01-15/?utm_source=chatgpt.com "Japan gets record 3.49 mln visitors in December, capping new annual high"
[4]: https://www.hotelmanagement-network.com/data-insights/source-markets-japan/?utm_source=chatgpt.com "Top ten source markets for Japan"
**[KO] 일본 방문객 출신 국가 순위와 자세한 동향**
[](https://tokyo-area.net/7-day-guided-tour-in-tokyo-mount-fuji-kyoto-nara-and-osaka/?utm_source=chatgpt.com)
---
## 1. (EN) Overview – How many people visit Japan and from where?
Based on Japan National Tourism Organization (JNTO) data summarized by the Japan International Transport and Tourism Institute (JITTI) and other official statistics, Japan welcomed about **36.9 million foreign visitors in 2024**, a new all-time record and clearly above the 2019 pre-COVID peak.([JITTI USA][1])
According to JNTO figures reported by JITTI, the **top 5 source markets in 2024** were:([JITTI USA][1])
1. South Korea – 8,817,800 visitors
2. China – 6,981,200
3. Taiwan – 6,044,400
4. United States – 2,724,600
5. Hong Kong – 2,683,500
A separate synthesis of JNTO data (Hotelagio) estimates the **top 10** for 2024 approximately as:([hotelagio.com][2])
6. Thailand – ~1.4 million
7. Australia – ~0.7 million
8. Philippines – ~0.65 million
9. Singapore – ~0.62 million
10. United Kingdom – ~0.50 million
Taken together, Japan’s inbound tourism is heavily dominated by **nearby Asian markets**, with long-haul markets like the US, Australia, and the UK providing smaller but high-spending segments.([JITTI USA][1])
---
## 2. (EN) Top 10 countries/regions visiting Japan – ranking & explanation
### 2-1. Summary table (approx. 2024)
| Rank | Country / Region | Visitors (2024) | Share of total (~36.9M) | Key points |
| ---- | ---------------- | --------------- | ----------------------- | ------------------------------------------------------------ |
| 1 | South Korea | 8.82M | ~24% | Short distance, many repeat visitors, cheap LCC flights |
| 2 | China | 6.98M | ~19% | Rapid rebound after border reopening, strong shopping demand |
| 3 | Taiwan | 6.04M | ~16% | Very high Japan affinity, frequent leisure trips all year |
| 4 | United States | 2.72M | ~7% | Largest long-haul market, stays long and spends more |
| 5 | Hong Kong | 2.68M | ~7% | High per-capita visit rate, ski and city breaks popular |
| 6 | Thailand | ~1.4M | ~4% | Cool-weather escape, anime & shopping demand |
| 7 | Australia | ~0.7M | ~2% | Winter ski and spring/autumn trips; weak yen is a big factor |
| 8 | Philippines | ~0.65M | ~2% | Family visits, shopping, theme parks |
| 9 | Singapore | ~0.62M | ~2% | Short holidays, luxury travel segment strong |
| 10 | United Kingdom | ~0.50M | ~1–2% | Long-haul cultural tourists, often multi-city itineraries |
(Top-5 numbers come directly from JNTO figures as reported by JITTI; ranks 6–10 are widely cited estimates based on JNTO data.)([JITTI USA][1])
---
### 2-2. Country-by-country profile
#### ① South Korea (Rank 1)
* **Scale & share**
Around **8.8 million** visits in 2024, about **one quarter** of all foreign visitors.([JITTI USA][1])
* **Main reasons for visiting**
* Extremely short flight time (2–3 hours to many Japanese cities).
* Strong popularity of Japanese food, hot springs, and shopping.
* “Weekend Japan” culture: 2–3 day trips to Fukuoka, Osaka, Tokyo, etc.
* **Seasonality & patterns**
* Spring cherry blossoms and autumn foliage are especially crowded.
* Many **repeat visitors**, so they shift from Tokyo/Osaka to Kyushu, Hokuriku, Hokkaido, etc.
* **Implications**
* High demand for Korean-language signage, menus, and payment tools.
* Price-sensitive but frequent: LCC promotions have big impact.
#### ② China (Rank 2)
* **Scale & recovery**
Roughly **7.0 million** visitors in 2024, a huge rebound (almost +190% vs 2023) as flight capacity and group tours came back.([JITTI USA][1])
* **Why Japan?**
* Familiar pop culture (anime, games), and similar but distinct food culture.
* Strong interest in shopping (electronics, cosmetics, luxury goods).
* Group tours plus growing FIT (individual) segment.
* **Special points**
* Still below the 2019 peak (~9.6M visitors), so there is **room to grow** if political/economic conditions remain stable and visa rules are relaxed further.([JITTI USA][1])
#### ③ Taiwan (Rank 3)
* **Scale**
About **6.0 million** visitors; per capita, Taiwan is one of the **most intensive Japan travel markets** in the world.([JITTI USA][1])
* **Characteristics**
* Very strong positive image of Japan; many visitors come multiple times a year.
* Short-haul flights to Tokyo, Osaka, Fukuoka, Okinawa, etc.
* Mix of family trips, couples, and small groups.
* **Travel style**
* Often combine big cities with hot springs (onsen) and local cuisines.
* Willing to explore地方都市(regional cities) beyond the “Golden Route”.
#### ④ United States (Rank 4)
* **Scale**
Around **2.7 million** visitors, the largest **long-haul** market.([JITTI USA][1])
* **Key features**
* Long stays (10–14 days is common).
* High per-capita spending on hotels, dining, and experiences.([hotelagio.com][2])
* Strong interest in pop culture (anime, gaming, J-pop) plus traditional culture (temples, samurai history, food).
* **Destinations**
* Tokyo, Osaka, Kyoto are core; Hokkaido (ski), Okinawa (resorts), Hiroshima, Kanazawa, etc., are also popular among repeat visitors.
#### ⑤ Hong Kong (Rank 5)
* **Scale**
Roughly **2.7 million** visitors, almost the same as the US despite much smaller population – per capita visit rate is extremely high.([JITTI USA][1])
* **Patterns**
* Frequent short trips (3–5 days).
* Winter trips for ski resorts and hot springs; shopping trips year-round.
* **Implications**
* Demand for compact itineraries with easy transport and strong shopping component.
#### ⑥ Thailand
* **Scale**
About **1.4 million** visitors, roughly 4% of total.([hotelagio.com][2])
* **Motivations**
* Cool climate compared to Bangkok, especially in spring and autumn.
* Huge interest in Japanese food, theme parks, and anime.
* Many honeymooners and family groups.
#### ⑦ Australia
* **Scale & trend**
Around **0.7 million** visitors; per capita, Australians are among the most “Japan-focused” travelers outside Asia.([hotelagio.com][2])
* **Travel style**
* Winter (Dec–Feb) ski trips to Hokkaido & Nagano.
* Spring/autumn cultural trips following Tokyo–Kyoto–Osaka routes.
* **Currency effect**
* The weak yen makes Japan feel “cheaper than Europe,” boosting demand.([Reuters][3])
#### ⑧ Philippines
* **Scale & profile**
Roughly **0.65M** visitors.([hotelagio.com][2])
* Mix of leisure tourism and visits to relatives or workers in Japan.
* Strong interest in shopping, theme parks, and seasonal events (sakura, snow).
#### ⑨ Singapore
* **Scale & spending**
Around **0.62M** visitors, but with **very high average spend** given Singapore’s income level.([hotelagio.com][2])
* **Characteristics**
* Many short holidays (4–6 days), often multiple times per year.
* Luxury hotels, fine dining, and private tours are popular segments.
#### ⑩ United Kingdom
* **Scale**
About **0.5M** visitors.([hotelagio.com][2])
* **Travel style**
* Long trips (2–3 weeks), often combining Japan with another Asian stop.
* Emphasis on culture, history, food, and “off-the-beaten-path” regions.
* **Trend**
* Interest boosted by British media ranking Japan highly in travel awards and “places to go” lists.([JITTI USA][1])
---
## 3. (EN) Key trends & what they mean
1. **Asia–Pacific dominates**
* 9 of the top 10 source markets are in Asia-Pacific; only the UK is outside the region.([호텔 경영 네트워크][4])
* Short flights, many low-cost carriers (LCCs), and cultural affinity drive frequent repeat travel.
2. **Weak yen = strong inbound boom**
* A historically weak yen made Japan significantly cheaper in 2023–2025, encouraging both more visitors and higher spending.([Reuters][3])
3. **Chinese market recovering but not yet “maxed out”**
* 2024 saw massive year-on-year growth from China, but numbers are still below 2019. If visas and politics stabilize, China could again become Japan’s no.1 or no.2 market.([JITTI USA][1])
4. **Long-haul markets (US, Europe, Australia) stay smaller in volume but big in economic impact**
* These visitors stay longer and spend more per trip, and they are more likely to explore regional areas.([JITTI USA][1])
5. **Concentration in big cities – and the push to spread visitors**
* Around 70% of foreign visitors still focus on the Tokyo–Osaka–Nagoya megalopolis. The Japanese government is actively promoting **regional tourism** to ease overtourism and revitalize local economies.([JITTI USA][1])
---
## 4. (EN) Practical tips / applications
### For travelers
* **Avoid peak crowds**
* Korea, China, Taiwan, and Hong Kong all peak during **cherry blossom (Mar–Apr)** and **Golden Week / National Holidays**. Visiting in **May–June** or **late October–December (non-holiday weeks)** can dramatically reduce crowds.([hotelagio.com][2])
* **Consider regional hubs**
* With so many visitors focusing on Tokyo and Kyoto, consider entering via **Fukuoka, Sapporo, Nagoya, or Okinawa** to experience less crowded areas and easier local interaction.
* **Language & payments**
* Because so many visitors are from Korea, China, and Taiwan, you can often find **Korean / Chinese signage** and payment methods (e.g., Alipay, WeChat Pay) in tourist zones; English is easier in big cities and among younger staff.
### For tourism businesses / content creators
* **Segment by country**
* East Asian visitors: short trips, heavy shopping, strong social-media influence.
* US/EU/AU visitors: longer stays, interest in niche culture, nature, and local experiences.
* **Localization priorities**
* If you can only support a few languages: **Japanese + English + Korean + Traditional Chinese** covers the bulk of inbound demand.
* **Seasonal product design**
* Match products to national holiday calendars:
* Korea’s Chuseok and Chinese Golden Week → heavy demand for short-haul city & shopping trips.
* Australia’s summer (Dec–Feb) → ski and winter experiences.
---
## 5. (KO) 일본 방문객 나라별 순위와 해설
### 5-1. 전체 그림
* 2024년 일본을 찾은 **외국인 방문객은 약 3,690만 명**으로, 코로나 이전 최고치(2019년 3,190만 명)를 크게 넘어섰다.([JITTI USA][1])
* JNTO 자료(2024년 기준)에 따르면, **상위 5개 방문국**은 다음과 같다.([JITTI USA][1])
1. 한국
2. 중국
3. 대만
4. 미국
5. 홍콩
그 뒤를 **태국·호주·필리핀·싱가포르·영국** 등이 잇는 구조다.([hotelagio.com][2])
### 5-2. 상위 10개국 요약
1. **한국** – 약 881만 명, 전체의 약 4분의 1
* 초단거리 노선, LCC, 주말 여행 문화 때문에 ‘가장 자주 오는 나라’
* 후쿠오카·오사카·도쿄뿐 아니라 규슈·홋카이도·호쿠리쿠 등으로 확산
2. **중국** – 약 698만 명
* 2023년 대비 거의 3배 가까운 폭발적인 회복
* 쇼핑·단체관광 비중이 크고, 개별여행(FIT)도 증가 추세
3. **대만** – 약 604만 명
* 1인당 기준으로 보면 일본 여행 선호도가 세계 최상위권
* 소도시, 온천, 미식 여행을 즐기는 리피터 비율이 높음
4. **미국** – 약 272만 명
* 체류 기간이 길고(10~14일), 1인당 소비가 높아서 경제적 영향이 큼
* 도쿄·오사카·교토 + 홋카이도(스키), 오키나와(리조트) 등 ‘롱 루트’ 선호
5. **홍콩** – 약 268만 명
* 인구 대비 방문 빈도가 매우 높은 시장
* 3~5일 짧은 일정으로 쇼핑·온천·스키를 즐기는 패턴
6. **태국** – 약 140만 명
* 시원한 기후, 애니메이션·아이돌 문화, 쇼핑 수요가 결합
7. **호주** – 약 70만 명
* 겨울(12~2월) 스키·스노보드, 봄·가을 문화 여행이 강세
* 엔저로 인해 ‘유럽보다 저렴한 고급 여행지’ 이미지
8. **필리핀** – 약 65만 명
* 가족여행, 친지 방문, 테마파크·쇼핑 중심
9. **싱가포르** – 약 62만 명
* 짧게 자주 오는 경향, 고급 호텔·파인 다이닝 수요가 큼
10. **영국** – 약 50만 명
* 2~3주 장기 여행, 역사·문화·음식·지방 도시 탐방에 집중
### 5-3. 일본 입장에서 본 의미와 활용
* **시장 구조**
* 상위 10개 중 9개가 아시아·오세아니아 국가로, ‘근거리 대량·원거리 고부가가치’ 구조가 뚜렷하다.([호텔 경영 네트워크][4])
* **정책·비즈니스 전략**
* 언어: 일본어 + 영어 + 한국어 + 번체 중국어만 지원해도 전체 방문객의 상당 부분을 커버.
* 상품:
* 동아시아: 짧은 일정·쇼핑·SNS 포인트가 중요.
* 미국·유럽·호주: 장기 체류·지역 관광·체험형 컨텐츠(사케 양조장, 농가 homestay 등)에 집중.
* **여행자 팁**
* 한국·중국·대만·홍콩의 연휴(추석, 국경절 등)에는 도시·관광지 혼잡도가 극단적으로 올라간다.
* 인파를 피하려면 **5~6월·11월 말~12월 초** 비(非)연휴 시기를 노리는 것이 유리하다.([hotelagio.com][2])
---
## 6. (JA) 日本を訪れる外国人の国別ランキングと特徴
### 6-1. 全体像
* 2024年、日本を訪れた外国人旅行者は約**3,690万人**で、2019年の過去最高を大きく上回った。([JITTI USA][1])
* JNTO統計によると、**上位5市場**は
①韓国 ②中国 ③台湾 ④アメリカ ⑤香港 である。([JITTI USA][1])
その後に **タイ・オーストラリア・フィリピン・シンガポール・英国** が続く。([hotelagio.com][2])
### 6-2. 各国の特徴（要約）
1. **韓国**
* 約881万人・シェア約24%。
* 週末旅行・リピーターが多く、安価なLCC路線が多数。
2. **中国**
* 約698万人。2023年からの回復ペースが非常に速い。
* 買い物・団体ツアーに加え、FIT個人旅行も増加。
3. **台湾**
* 約604万人。人口比では世界トップクラスの訪日頻度。
* 日本文化への好感度が高く、地方・温泉・美食ツアーが人気。
4. **アメリカ**
* 約272万人。長距離市場として最大。
* 滞在日数・消費額ともに多く、地方観光地へも積極的に足を伸ばす。
5. **香港**
* 約268万人。短期のリピーターが多く、スキーや温泉も人気。
6. **タイ** – 約140万人、避暑・アニメ・テーマパーク目的が中心。
7. **オーストラリア** – 約70万人、冬のスキーと春秋の文化旅行が二本柱。
8. **フィリピン** – 約65万人、家族旅行・親族訪問・ショッピングが主。
9. **シンガポール** – 約62万人、ハイエンド層の比率が高い。
10. **英国** – 約50万人、2〜3週間の周遊型・文化志向の旅行者が多い。
### 6-3. 傾向とインプリケーション
* **アジア太平洋の比重**
* 上位10市場のうち9市場がアジア太平洋であり、近距離大量・遠距離高付加価値という構造になっている。([호텔 경영 네트워크][4])
* **円安の追い風**
* 2023〜2025年の円安により、欧米・豪州から見ても「コスパの高い旅行先」となり、訪日意欲が一段と高まっている。([Reuters][3])
* **地域分散の課題**
* 訪日客の約7割が首都圏・関西圏・中京圏に集中しており、地方への分散と高付加価値コンテンツの開発が政策課題となっている。([JITTI USA][1])
---
## 7. (ZH) 赴日游客按国家/地区排名与趋势（简体中文）
### 7-1. 整体情况
* 2024 年，日本接待了约 **3,690 万名入境游客**，已经明显超过 2019 年疫情前的最高纪录。([JITTI USA][1])
* 按照日本观光厅与日本国家旅游局（JNTO）的统计，**前五大客源国/地区**为：
1）韩国 2）中国大陆 3）中国台湾 4）美国 5）中国香港。([JITTI USA][1])
之后依次是 **泰国、澳大利亚、菲律宾、新加坡、英国** 等。([hotelagio.com][2])
### 7-2. 前十名客源市场简要说明
1. **韩国** – 约 881 万人，约占总数 1/4。
* 航程短、机票便宜，周末快闪游和重复访日非常普遍。
2. **中国大陆** – 约 698 万人。
* 航班与团队游恢复后，增长速度极快，但仍略低于 2019 年约 960 万人的峰值。([JITTI USA][1])
3. **中国台湾** – 约 604 万人。
* 对日本好感度极高，许多人一年多次往返，喜欢美食、温泉和地方小城。
4. **美国** – 约 272 万人。
* 最大的远程市场，停留时间长、消费高，常走“东京—京都—大阪＋北海道/冲绳”等长线。([JITTI USA][1])
5. **中国香港** – 约 268 万人。
* 人均访日频率极高，3～5 日短途游为主，购物与滑雪都很热门。
6. **泰国** – 约 140 万人，主要是避暑、主题乐园和二次元文化。
7. **澳大利亚** – 约 70 万人，冬季滑雪客与春秋赏樱/红叶游客为主。
8. **菲律宾** – 约 65 万人，家庭游、探亲及购物需求明显。
9. **新加坡** – 约 62 万人，人均消费高，喜欢精品酒店和高端体验。
10. **英国** – 约 50 万人，多为 2～3 周深度游，对文化与历史兴趣浓厚。
### 7-3. 对旅行者和行业的启示
* **亚洲市场占绝对主导**：前十名中九个来自亚太地区，短程高频、长程高消费的结构非常清晰。([호텔 경영 네트워크][4])
* **日元走弱带来性价比优势**：对欧美与澳洲旅客来说，日本现在往往比欧洲主要城市更便宜，因此中长期将继续保持高热度。([Reuters][3])
* **错峰与分流**：
* 想避开人潮，尽量避开中日韩长假和樱花/红叶高峰，可考虑 5–6 月或 11–12 月的非节假日。([hotelagio.com][2])
* 也可以选择从福冈、札幌、名古屋、冲绳等地方枢纽入境，直接体验地方特色，避开东京、京都的极端拥挤。
---
위 네 언어 내용은 모두 **2024년 JNTO 통계(및 이를 인용한 공신력 있는 2차 자료)**를 기준으로 정리한 것이며, 2025년 이후에는 순위와 수치가 조금씩 달라질 수 있다. 최신 수치를 쓸 때는 항상 JNTO 공식 사이트의 최신 연도 데이터를 한 번 더 확인하는 것이 좋다.
[1]: https://www.jittiusa.org/jittijournal-1/tourism-in-japan%3A-a-look-at-the-numbers-from-2024-and-the-outlook-for-2025 "Tourism in Japan: A look at the Numbers from 2024 and the Outlook for 2025"
[2]: https://hotelagio.com/japan-tourism-statistics/ "How Many Tourists Visit Japan Each Year? [Japan Tourism Statistics] - hotelagio.com"
[3]: https://www.reuters.com/markets/asia/japan-gets-record-349-mln-visitors-december-capping-new-annual-high-2025-01-15/?utm_source=chatgpt.com "Japan gets record 3.49 mln visitors in December, capping new annual high"
[4]: https://www.hotelmanagement-network.com/data-insights/source-markets-japan/?utm_source=chatgpt.com "Top ten source markets for Japan"