Enter ## Korea Cosmetics Export Rankings and What They Mean (Latest View) ## 한국 화장품 수…
Page Info
Writer Joshuaa
Hit 376 Hits
Date 26-01-02 15:50
Content
## Korea Cosmetics Export Rankings and What They Mean (Latest View)
## 한국 화장품 수출 순위와 의미 (최신 관점)
---
# ENGLISH
## 1) What “export ranking” usually refers to (and why numbers differ)
“Korean cosmetics export ranking” can mean at least three different things:
1. **Ranking by destination country** (Where Korean cosmetics go)
2. **Ranking by product category (HS code)** (Skincare vs. makeup vs. fragrance, etc.)
3. **Ranking by exporting company/brand** (Amorepacific, LG H&H, indie brands, etc.)
Most public “rankings” you see are **destination-country rankings** using customs HS codes. Importantly, some sources use **HS 3304** (beauty/make-up/skin-care preparations) while others use a **broader cosmetics scope**, so totals will not perfectly match across datasets. ([Cosmoprof-Asia][1])
---
## 2) Korea’s cosmetics exports: record trajectory (macro)
* **2024:** Korea’s cosmetics exports reached **USD 10.2B (record)**, per Korea’s Ministry of Trade, Industry and Energy (MOTIE). ([무역산업부][2])
* **2025 (full-year):** Korea Times reported cosmetics exports **rose 11.8% to USD 11.4B** in 2025. ([Korea Times][3])
* **2025 (Jan–Sep):** Korea Customs Service-based reporting shows **USD 8.52B** in the first nine months (+15.4% YoY), also a record for that period. ([Korea Joongang Daily][4])
**Key structural change in 2025:** the **U.S. became the No.1 destination**, overtaking China (long-time No.1). ([Korea Joongang Daily][4])
---
## 3) Export destination rankings (most practical “top list”)
### A) 2025 Jan–Sep (share-based ranking; Korea Customs Service)
**#1 United States (19.7%)**
**#2 China (18.5%)**
**#3 Japan (9.7%)**
This is the cleanest “ranking snapshot” widely reported for 2025, and it also notes Korea shipped cosmetics to **205 countries** (record breadth). ([Korea Joongang Daily][4])
### B) 2025 Jan–Jun (value-based; first half)
* **China: USD 1.08B**
* **United States: USD 1.02B**
* **Japan: USD 0.55B**
This shows how the transition occurred during 2025: China was still #1 in H1, but the U.S. later moved into #1 by Q3. ([Korea Joongang Daily][5])
### C) 2025 Jan–Oct (value-based; 10-month cumulative, industry reporting)
A Korean industry summary (citing association-level tracking) lists **Jan–Oct 2025 cumulative exports** as:
* **U.S.: USD 1.86B**
* **China: USD 1.72B**
* **Japan: USD 0.91B**
* **Hong Kong: USD 0.61B**
* **Vietnam: USD 0.38B** ([CNC News][6])
> Use this as a directional ranking for “top markets” in 2025, but note it is **not necessarily the same scope/HS definition** as official customs tables.
---
## 4) 2024 Top 10 destinations (HS 3304, Korea Customs Service dataset view)
From a 2025 industry report (Statista x Cosmoprof, citing **Korea Customs Service**, HS **3304**) the leading destinations in **2024** were: ([Cosmoprof-Asia][1])
1. **China — USD 2,156.3M**
2. **U.S.A — USD 1,547.6M**
3. **Japan — USD 840.4M**
4. **Hong Kong — USD 511.1M**
5. **Vietnam — USD 466.1M**
6. **Russia — USD 322.4M**
7. **Taiwan — USD 218.8M**
8. **Thailand — USD 186.4M**
9. **UAE — USD 158.3M**
10. **United Kingdom — USD 133.0M**
This list is useful because it shows the **“China + U.S. + Japan”** triad plus Southeast Asia and select Europe/Middle East markets as consistent pillars.
---
## 5) Why the U.S. rose and China fell (practical drivers)
### U.S. outperformance (2024–2025)
* **E-commerce scale (Amazon) + TikTok virality → repeat demand**, then expansion into **physical retail** (Sephora/Ulta/Target/Costco discussions). ([Reuters][7])
* K-beauty’s competitive edge in **sunscreen, gentle actives, “routine skincare”** is frequently cited as a durable demand driver rather than a short fad. ([Reuters][7])
### China slowdown (relative)
* Market maturation, local competition, shifting channels, and regulatory/marketing dynamics have reduced the “single-market dependency” that defined earlier K-beauty cycles. The result is a **diversification strategy** across the U.S., Japan, SE Asia, Middle East, and Europe. ([Korea Joongang Daily][4])
---
## 6) Export execution tips (high-impact, non-obvious)
### A) Treat exports as “compliance + claims” first
* **U.S.:** ensure ingredient labeling, claims discipline (avoid drug-like claims), and documentation readiness for retailer onboarding.
* **EU/UK:** product information file (PIF), responsible person, notification systems, claims substantiation.
* **Japan:** quasi-drug vs cosmetic boundary is critical; copywriting must be localized precisely.
(Exact steps differ by jurisdiction, but the mistake pattern is consistent: **over-claiming** and **missing documentation** slows distribution more than product quality.)
### B) Ranking strategy by market
* **U.S.:** win by “hero SKU + proof + reviews + stable supply.”
* **Japan:** win by “trust + safety + texture + repeat purchase,” often via marketplaces and curated retailers.
* **SEA / Middle East:** win by “climate-fit formulas (humidity/heat), halal sensitivities in some markets, and price architecture.”
### C) Manage channel conflict early
If you sell on Amazon and also negotiate retail, set rules for:
* MSRP consistency
* authorized reseller lists
* controlled discount windows
This reduces “brand dilution,” which can erase export momentum.
---
# 한국어
## 1) “수출 순위”가 무엇을 뜻하는가 (수치가 다르게 보이는 이유)
한국 화장품 수출 순위는 보통 아래 중 하나입니다.
1. **수출 대상국 순위(가장 흔함)**
2. **품목/HS코드별 순위(예: HS 3304 중심)**
3. **수출기업/브랜드 순위(공개 데이터가 제한적)**
특히 통계는 **HS 3304(스킨케어/메이크업 준비물)** 기준인지, 더 넓은 “화장품류” 기준인지에 따라 총액이 달라질 수 있습니다. ([Cosmoprof-Asia][1])
---
## 2) 한국 화장품 수출 규모: 기록 경신 흐름
* **2024년:** 산업부(MOTIE) 발표 기준 **10.2억 달러(=102억 달러) 기록** ([무역산업부][2])
* **2025년(연간):** 보도 기준 **11.4억 달러(=114억 달러)로 11.8% 증가** ([Korea Times][3])
* **2025년 1~3분기:** 관세청(KCS) 기반 보도에서 **85.2억 달러**, 전년동기 대비 +15.4% ([Korea Joongang Daily][4])
핵심 변화는 **미국이 2025년에 1위 시장으로 올라섰다는 점**입니다. ([Korea Joongang Daily][4])
---
## 3) 국가별 수출 순위(실무에서 가장 쓰는 “순위표”)
### A) 2025년 1~3분기(점유율 기준, 관세청 기반)
* **1위 미국: 19.7%**
* **2위 중국: 18.5%**
* **3위 일본: 9.7%**
또한 2025년 1~3분기 기준으로 **수출국은 205개국**까지 확대된 것으로 보도됩니다. ([Korea Joongang Daily][4])
### B) 2025년 상반기(1~6월, 금액 기준)
* **중국: 10.8억 달러**
* **미국: 10.2억 달러**
* **일본: 5.5억 달러**
상반기에는 중국이 근소 1위였으나, 이후 3분기 구간에서 미국이 1위로 전환되는 흐름이 나타났습니다. ([Korea Joongang Daily][5])
### C) 2025년 10월 누계(산업 요약 자료, 금액 기준)
* **미국: 18.6억 달러**
* **중국: 17.2억 달러**
* **일본: 9.1억 달러**
* **홍콩: 6.1억 달러**
* **베트남: 3.8억 달러** ([CNC News][6])
> 이 자료는 “누계 상위국 흐름”을 보기엔 좋지만, 공식 관세청 표와는 **집계 범위/품목 정의(HS) 차이**가 있을 수 있습니다.
---
## 4) 2024년 국가별 Top 10(HS 3304, 관세청 인용 통계 뷰)
관세청(KCS)·HS 3304를 인용한 2025 보고서 기준, **2024년 상위 목적지**는 다음과 같습니다. ([Cosmoprof-Asia][1])
1. 중국 21.563억 달러
2. 미국 15.476억 달러
3. 일본 8.404억 달러
4. 홍콩 5.111억 달러
5. 베트남 4.661억 달러
6. 러시아 3.224억 달러
7. 대만 2.188억 달러
8. 태국 1.864억 달러
9. UAE 1.583억 달러
10. 영국 1.330억 달러
즉, **중국·미국·일본**이 1차 축이고, **동남아 + 홍콩 + 중동/유럽 일부**가 꾸준한 2차 축으로 작동해왔습니다.
---
## 5) 왜 미국이 뜨고, 중국 비중이 낮아졌나(현장 관점)
### 미국 상승 요인
* **아마존 기반 판매 + 틱톡 확산 → 리뷰/재구매 구조**가 강하고, 이후 **오프라인 유통(세포라/울타/타깃/코스트코 등) 확대**로 이어지는 흐름이 보도됩니다. ([Reuters][7])
* “유행”이 아니라 **루틴 스킨케어 선택지로 정착**했다는 해석이 강해졌습니다. ([Le Monde.fr][8])
### 중국 비중 하락(상대적)
* 중국 시장의 경쟁 심화/채널 변화/규제 및 마케팅 환경 변화로 인해, 기업들이 **시장 다변화(미국·일본·동남아·중동·유럽)**를 추진하며 특정국 의존도가 낮아지는 흐름이 명확합니다. ([Korea Joongang Daily][4])
---
## 6) 수출을 실제로 키우는 팁(“순위”를 바꾸는 요인)
1. **컴플라이언스와 클레임(효능 주장) 설계를 최우선**
* 성분표(INCI), 안정성 자료, 기능성/의약품적 표현 금지, 광고 문구 로컬라이징이 유통의 병목이 되는 경우가 가장 많습니다.
2. **시장별로 ‘승리 조건’이 다름**
* 미국: 히어로 SKU + 리뷰/평판 + 공급 안정성
* 일본: 신뢰/안전/사용감 + 반복구매 구조
* 동남아/중동: 기후·피부 타입 적합 + 가격 설계 + (시장에 따라) 문화/규정 대응
3. **채널 충돌을 초기에 통제**
* 아마존/마켓플레이스와 오프라인 유통을 동시에 가면, MSRP/할인/셀러 관리가 무너지면 브랜드가치가 훼손됩니다.
---
# 日本語
## 概要（輸出「順位」とは）
一般に「韓国コスメ輸出順位」は**輸出先国ランキング**を指します。ただし統計は**HS 3304**など品目範囲の違いで総額がズレます。([Cosmoprof-Asia][1])
## 2025年の大きな変化
2025年1〜9月は**米国が1位（19.7%）**、中国（18.5%）、日本（9.7%）が続くと報じられました。([Korea Joongang Daily][4])
また、2025年通年では化粧品輸出が**約114億ドル**に達したと報道があります。([Korea Times][3])
## 2024年 Top10（HS3304、KCS引用）
中国、米国、日本、香港、ベトナム…の順で、2024年の上位10市場と金額が整理されています。([Cosmoprof-Asia][1])
## 実務ポイント
* 米国はEC＋SNS（TikTok等）→店舗展開の流れが強いと報道。([Reuters][7])
* 「クリーン」「機能性」訴求は各国で規制境界が異なるため、**クレーム設計**が輸出拡大の鍵。
---
# ESPAÑOL
## Qué significa “ranking de exportación”
Normalmente es el **ranking por país destino**. Las cifras pueden variar según el **alcance HS** (por ejemplo HS 3304 vs “cosméticos” más amplio).([Cosmoprof-Asia][1])
## Ranking 2025 (foto más usada)
Ene–Sep 2025 (cuota): **EE. UU. 19,7%**, **China 18,5%**, **Japón 9,7%**.([Korea Joongang Daily][4])
Y 2025 anual: exportaciones de cosméticos **~USD 11,4B** (según prensa).([Korea Times][3])
## Top 10 de 2024 (HS 3304, KCS citado)
China y EE. UU. lideran, seguidos por Japón, Hong Kong, Vietnam, etc., con valores detallados.([Cosmoprof-Asia][1])
## Tips de ejecución
* Priorizar **cumplimiento + claims** antes de marketing (evitar afirmaciones “tipo medicamento”).
* Controlar conflicto de canales (Amazon/marketplaces vs retail) para proteger precio y marca.
---
# FRANÇAIS
## Ce que recouvre “le classement des exportations”
Le plus souvent, il s’agit du **classement par pays de destination**. Les totaux varient selon le périmètre (ex. **HS 3304** vs cosmétique au sens large).([Cosmoprof-Asia][1])
## Classement 2025 (référence la plus citée)
Jan–Sep 2025 (part): **États-Unis 19,7%**, **Chine 18,5%**, **Japon 9,7%**.([Korea Joongang Daily][4])
Et sur 2025 (année): les exportations de cosmétique atteignent **~11,4 Md$** selon la presse.([Korea Times][3])
## Top 10 de 2024 (HS 3304, KCS cité)
Une liste détaillée place la Chine et les États-Unis en tête, suivis du Japon, Hong Kong, Vietnam, etc.([Cosmoprof-Asia][1])
## Conseils “impact”
* La croissance à l’export dépend autant de la **conformité réglementaire** et des **allégations** que du produit.
* Anticiper la stratégie prix/canaux pour éviter la dilution de marque.
---
* [Reuters](https://www.reuters.com/world/asia-pacific/korean-beauty-startups-bet-booming-us-demand-outlasts-tariff-pain-2025-06-05/?utm_source=chatgpt.com)
* [Le Monde.fr](https://www.lemonde.fr/en/economy/article/2025/08/12/south-korea-is-shaking-up-the-beauty-market_6744280_19.html?utm_source=chatgpt.com)
* [AP News](https://apnews.com/article/77e528d9b0011034bcf593ba056b4077?utm_source=chatgpt.com)
* [ft.com](https://www.ft.com/content/6a0f7e2c-f3b9-4eb6-961c-d69af28f7183?utm_source=chatgpt.com)
* [vogue.com](https://www.vogue.com/article/inside-k-beautys-gateway-to-the-uk?utm_source=chatgpt.com)
* [Reuters](https://www.reuters.com/world/asia-pacific/south-korea-exports-hit-record-high-2025-2025-12-29/?utm_source=chatgpt.com)
[1]: https://www.cosmoprof-asia.com/wp-content/uploads/2025/10/StatistaxCosmoprof-COSMOPROF-HONG-KONG-2025-REPORT.pdf "COSMO+STATISTA BEAUTY & PERSONAL CARE HONG KONG"
[2]: https://english.motir.go.kr/eng/article/EATCLdfa319ada/2394/view?utm_source=chatgpt.com "PRESS CENTER Press Releases"
[3]: https://www.koreatimes.co.kr/economy/20260101/koreas-exports-hit-all-time-high-of-7097-bil-in-2025?utm_source=chatgpt.com "Korea's exports hit all-time high of $709.7 bil. in 2025"
[4]: https://koreajoongangdaily.joins.com/news/2025-10-17/business/industry/Korean-cosmetic-exports-hit-record-high-in-first-nine-months-of-year/2422609?utm_source=chatgpt.com "Korean cosmetic exports hit record high in first nine months of ..."
[5]: https://koreajoongangdaily.joins.com/news/2025-07-03/business/industry/Korean-cosmetics-exports-hit-record-high-in-first-half-of-2025-amid-Kbeauty-craze/2344696?utm_source=chatgpt.com "Korean cosmetics exports hit record high in first half of 2025 ..."
[6]: https://www.cncnews.co.kr/news/article.html?no=10580&utm_source=chatgpt.com "'2025년 수출입 평가 및 2026년 전망'... K-뷰티 수출다변화로 ..."
[7]: https://www.reuters.com/world/asia-pacific/korean-beauty-startups-bet-booming-us-demand-outlasts-tariff-pain-2025-06-05/?utm_source=chatgpt.com "Korean beauty startups bet booming US demand outlasts tariff pain"
[8]: https://www.lemonde.fr/en/economy/article/2025/08/12/south-korea-is-shaking-up-the-beauty-market_6744280_19.html?utm_source=chatgpt.com "South Korea is shaking up the beauty market"
## 한국 화장품 수출 순위와 의미 (최신 관점)
---
# ENGLISH
## 1) What “export ranking” usually refers to (and why numbers differ)
“Korean cosmetics export ranking” can mean at least three different things:
1. **Ranking by destination country** (Where Korean cosmetics go)
2. **Ranking by product category (HS code)** (Skincare vs. makeup vs. fragrance, etc.)
3. **Ranking by exporting company/brand** (Amorepacific, LG H&H, indie brands, etc.)
Most public “rankings” you see are **destination-country rankings** using customs HS codes. Importantly, some sources use **HS 3304** (beauty/make-up/skin-care preparations) while others use a **broader cosmetics scope**, so totals will not perfectly match across datasets. ([Cosmoprof-Asia][1])
---
## 2) Korea’s cosmetics exports: record trajectory (macro)
* **2024:** Korea’s cosmetics exports reached **USD 10.2B (record)**, per Korea’s Ministry of Trade, Industry and Energy (MOTIE). ([무역산업부][2])
* **2025 (full-year):** Korea Times reported cosmetics exports **rose 11.8% to USD 11.4B** in 2025. ([Korea Times][3])
* **2025 (Jan–Sep):** Korea Customs Service-based reporting shows **USD 8.52B** in the first nine months (+15.4% YoY), also a record for that period. ([Korea Joongang Daily][4])
**Key structural change in 2025:** the **U.S. became the No.1 destination**, overtaking China (long-time No.1). ([Korea Joongang Daily][4])
---
## 3) Export destination rankings (most practical “top list”)
### A) 2025 Jan–Sep (share-based ranking; Korea Customs Service)
**#1 United States (19.7%)**
**#2 China (18.5%)**
**#3 Japan (9.7%)**
This is the cleanest “ranking snapshot” widely reported for 2025, and it also notes Korea shipped cosmetics to **205 countries** (record breadth). ([Korea Joongang Daily][4])
### B) 2025 Jan–Jun (value-based; first half)
* **China: USD 1.08B**
* **United States: USD 1.02B**
* **Japan: USD 0.55B**
This shows how the transition occurred during 2025: China was still #1 in H1, but the U.S. later moved into #1 by Q3. ([Korea Joongang Daily][5])
### C) 2025 Jan–Oct (value-based; 10-month cumulative, industry reporting)
A Korean industry summary (citing association-level tracking) lists **Jan–Oct 2025 cumulative exports** as:
* **U.S.: USD 1.86B**
* **China: USD 1.72B**
* **Japan: USD 0.91B**
* **Hong Kong: USD 0.61B**
* **Vietnam: USD 0.38B** ([CNC News][6])
> Use this as a directional ranking for “top markets” in 2025, but note it is **not necessarily the same scope/HS definition** as official customs tables.
---
## 4) 2024 Top 10 destinations (HS 3304, Korea Customs Service dataset view)
From a 2025 industry report (Statista x Cosmoprof, citing **Korea Customs Service**, HS **3304**) the leading destinations in **2024** were: ([Cosmoprof-Asia][1])
1. **China — USD 2,156.3M**
2. **U.S.A — USD 1,547.6M**
3. **Japan — USD 840.4M**
4. **Hong Kong — USD 511.1M**
5. **Vietnam — USD 466.1M**
6. **Russia — USD 322.4M**
7. **Taiwan — USD 218.8M**
8. **Thailand — USD 186.4M**
9. **UAE — USD 158.3M**
10. **United Kingdom — USD 133.0M**
This list is useful because it shows the **“China + U.S. + Japan”** triad plus Southeast Asia and select Europe/Middle East markets as consistent pillars.
---
## 5) Why the U.S. rose and China fell (practical drivers)
### U.S. outperformance (2024–2025)
* **E-commerce scale (Amazon) + TikTok virality → repeat demand**, then expansion into **physical retail** (Sephora/Ulta/Target/Costco discussions). ([Reuters][7])
* K-beauty’s competitive edge in **sunscreen, gentle actives, “routine skincare”** is frequently cited as a durable demand driver rather than a short fad. ([Reuters][7])
### China slowdown (relative)
* Market maturation, local competition, shifting channels, and regulatory/marketing dynamics have reduced the “single-market dependency” that defined earlier K-beauty cycles. The result is a **diversification strategy** across the U.S., Japan, SE Asia, Middle East, and Europe. ([Korea Joongang Daily][4])
---
## 6) Export execution tips (high-impact, non-obvious)
### A) Treat exports as “compliance + claims” first
* **U.S.:** ensure ingredient labeling, claims discipline (avoid drug-like claims), and documentation readiness for retailer onboarding.
* **EU/UK:** product information file (PIF), responsible person, notification systems, claims substantiation.
* **Japan:** quasi-drug vs cosmetic boundary is critical; copywriting must be localized precisely.
(Exact steps differ by jurisdiction, but the mistake pattern is consistent: **over-claiming** and **missing documentation** slows distribution more than product quality.)
### B) Ranking strategy by market
* **U.S.:** win by “hero SKU + proof + reviews + stable supply.”
* **Japan:** win by “trust + safety + texture + repeat purchase,” often via marketplaces and curated retailers.
* **SEA / Middle East:** win by “climate-fit formulas (humidity/heat), halal sensitivities in some markets, and price architecture.”
### C) Manage channel conflict early
If you sell on Amazon and also negotiate retail, set rules for:
* MSRP consistency
* authorized reseller lists
* controlled discount windows
This reduces “brand dilution,” which can erase export momentum.
---
# 한국어
## 1) “수출 순위”가 무엇을 뜻하는가 (수치가 다르게 보이는 이유)
한국 화장품 수출 순위는 보통 아래 중 하나입니다.
1. **수출 대상국 순위(가장 흔함)**
2. **품목/HS코드별 순위(예: HS 3304 중심)**
3. **수출기업/브랜드 순위(공개 데이터가 제한적)**
특히 통계는 **HS 3304(스킨케어/메이크업 준비물)** 기준인지, 더 넓은 “화장품류” 기준인지에 따라 총액이 달라질 수 있습니다. ([Cosmoprof-Asia][1])
---
## 2) 한국 화장품 수출 규모: 기록 경신 흐름
* **2024년:** 산업부(MOTIE) 발표 기준 **10.2억 달러(=102억 달러) 기록** ([무역산업부][2])
* **2025년(연간):** 보도 기준 **11.4억 달러(=114억 달러)로 11.8% 증가** ([Korea Times][3])
* **2025년 1~3분기:** 관세청(KCS) 기반 보도에서 **85.2억 달러**, 전년동기 대비 +15.4% ([Korea Joongang Daily][4])
핵심 변화는 **미국이 2025년에 1위 시장으로 올라섰다는 점**입니다. ([Korea Joongang Daily][4])
---
## 3) 국가별 수출 순위(실무에서 가장 쓰는 “순위표”)
### A) 2025년 1~3분기(점유율 기준, 관세청 기반)
* **1위 미국: 19.7%**
* **2위 중국: 18.5%**
* **3위 일본: 9.7%**
또한 2025년 1~3분기 기준으로 **수출국은 205개국**까지 확대된 것으로 보도됩니다. ([Korea Joongang Daily][4])
### B) 2025년 상반기(1~6월, 금액 기준)
* **중국: 10.8억 달러**
* **미국: 10.2억 달러**
* **일본: 5.5억 달러**
상반기에는 중국이 근소 1위였으나, 이후 3분기 구간에서 미국이 1위로 전환되는 흐름이 나타났습니다. ([Korea Joongang Daily][5])
### C) 2025년 10월 누계(산업 요약 자료, 금액 기준)
* **미국: 18.6억 달러**
* **중국: 17.2억 달러**
* **일본: 9.1억 달러**
* **홍콩: 6.1억 달러**
* **베트남: 3.8억 달러** ([CNC News][6])
> 이 자료는 “누계 상위국 흐름”을 보기엔 좋지만, 공식 관세청 표와는 **집계 범위/품목 정의(HS) 차이**가 있을 수 있습니다.
---
## 4) 2024년 국가별 Top 10(HS 3304, 관세청 인용 통계 뷰)
관세청(KCS)·HS 3304를 인용한 2025 보고서 기준, **2024년 상위 목적지**는 다음과 같습니다. ([Cosmoprof-Asia][1])
1. 중국 21.563억 달러
2. 미국 15.476억 달러
3. 일본 8.404억 달러
4. 홍콩 5.111억 달러
5. 베트남 4.661억 달러
6. 러시아 3.224억 달러
7. 대만 2.188억 달러
8. 태국 1.864억 달러
9. UAE 1.583억 달러
10. 영국 1.330억 달러
즉, **중국·미국·일본**이 1차 축이고, **동남아 + 홍콩 + 중동/유럽 일부**가 꾸준한 2차 축으로 작동해왔습니다.
---
## 5) 왜 미국이 뜨고, 중국 비중이 낮아졌나(현장 관점)
### 미국 상승 요인
* **아마존 기반 판매 + 틱톡 확산 → 리뷰/재구매 구조**가 강하고, 이후 **오프라인 유통(세포라/울타/타깃/코스트코 등) 확대**로 이어지는 흐름이 보도됩니다. ([Reuters][7])
* “유행”이 아니라 **루틴 스킨케어 선택지로 정착**했다는 해석이 강해졌습니다. ([Le Monde.fr][8])
### 중국 비중 하락(상대적)
* 중국 시장의 경쟁 심화/채널 변화/규제 및 마케팅 환경 변화로 인해, 기업들이 **시장 다변화(미국·일본·동남아·중동·유럽)**를 추진하며 특정국 의존도가 낮아지는 흐름이 명확합니다. ([Korea Joongang Daily][4])
---
## 6) 수출을 실제로 키우는 팁(“순위”를 바꾸는 요인)
1. **컴플라이언스와 클레임(효능 주장) 설계를 최우선**
* 성분표(INCI), 안정성 자료, 기능성/의약품적 표현 금지, 광고 문구 로컬라이징이 유통의 병목이 되는 경우가 가장 많습니다.
2. **시장별로 ‘승리 조건’이 다름**
* 미국: 히어로 SKU + 리뷰/평판 + 공급 안정성
* 일본: 신뢰/안전/사용감 + 반복구매 구조
* 동남아/중동: 기후·피부 타입 적합 + 가격 설계 + (시장에 따라) 문화/규정 대응
3. **채널 충돌을 초기에 통제**
* 아마존/마켓플레이스와 오프라인 유통을 동시에 가면, MSRP/할인/셀러 관리가 무너지면 브랜드가치가 훼손됩니다.
---
# 日本語
## 概要（輸出「順位」とは）
一般に「韓国コスメ輸出順位」は**輸出先国ランキング**を指します。ただし統計は**HS 3304**など品目範囲の違いで総額がズレます。([Cosmoprof-Asia][1])
## 2025年の大きな変化
2025年1〜9月は**米国が1位（19.7%）**、中国（18.5%）、日本（9.7%）が続くと報じられました。([Korea Joongang Daily][4])
また、2025年通年では化粧品輸出が**約114億ドル**に達したと報道があります。([Korea Times][3])
## 2024年 Top10（HS3304、KCS引用）
中国、米国、日本、香港、ベトナム…の順で、2024年の上位10市場と金額が整理されています。([Cosmoprof-Asia][1])
## 実務ポイント
* 米国はEC＋SNS（TikTok等）→店舗展開の流れが強いと報道。([Reuters][7])
* 「クリーン」「機能性」訴求は各国で規制境界が異なるため、**クレーム設計**が輸出拡大の鍵。
---
# ESPAÑOL
## Qué significa “ranking de exportación”
Normalmente es el **ranking por país destino**. Las cifras pueden variar según el **alcance HS** (por ejemplo HS 3304 vs “cosméticos” más amplio).([Cosmoprof-Asia][1])
## Ranking 2025 (foto más usada)
Ene–Sep 2025 (cuota): **EE. UU. 19,7%**, **China 18,5%**, **Japón 9,7%**.([Korea Joongang Daily][4])
Y 2025 anual: exportaciones de cosméticos **~USD 11,4B** (según prensa).([Korea Times][3])
## Top 10 de 2024 (HS 3304, KCS citado)
China y EE. UU. lideran, seguidos por Japón, Hong Kong, Vietnam, etc., con valores detallados.([Cosmoprof-Asia][1])
## Tips de ejecución
* Priorizar **cumplimiento + claims** antes de marketing (evitar afirmaciones “tipo medicamento”).
* Controlar conflicto de canales (Amazon/marketplaces vs retail) para proteger precio y marca.
---
# FRANÇAIS
## Ce que recouvre “le classement des exportations”
Le plus souvent, il s’agit du **classement par pays de destination**. Les totaux varient selon le périmètre (ex. **HS 3304** vs cosmétique au sens large).([Cosmoprof-Asia][1])
## Classement 2025 (référence la plus citée)
Jan–Sep 2025 (part): **États-Unis 19,7%**, **Chine 18,5%**, **Japon 9,7%**.([Korea Joongang Daily][4])
Et sur 2025 (année): les exportations de cosmétique atteignent **~11,4 Md$** selon la presse.([Korea Times][3])
## Top 10 de 2024 (HS 3304, KCS cité)
Une liste détaillée place la Chine et les États-Unis en tête, suivis du Japon, Hong Kong, Vietnam, etc.([Cosmoprof-Asia][1])
## Conseils “impact”
* La croissance à l’export dépend autant de la **conformité réglementaire** et des **allégations** que du produit.
* Anticiper la stratégie prix/canaux pour éviter la dilution de marque.
---
* [Reuters](https://www.reuters.com/world/asia-pacific/korean-beauty-startups-bet-booming-us-demand-outlasts-tariff-pain-2025-06-05/?utm_source=chatgpt.com)
* [Le Monde.fr](https://www.lemonde.fr/en/economy/article/2025/08/12/south-korea-is-shaking-up-the-beauty-market_6744280_19.html?utm_source=chatgpt.com)
* [AP News](https://apnews.com/article/77e528d9b0011034bcf593ba056b4077?utm_source=chatgpt.com)
* [ft.com](https://www.ft.com/content/6a0f7e2c-f3b9-4eb6-961c-d69af28f7183?utm_source=chatgpt.com)
* [vogue.com](https://www.vogue.com/article/inside-k-beautys-gateway-to-the-uk?utm_source=chatgpt.com)
* [Reuters](https://www.reuters.com/world/asia-pacific/south-korea-exports-hit-record-high-2025-2025-12-29/?utm_source=chatgpt.com)
[1]: https://www.cosmoprof-asia.com/wp-content/uploads/2025/10/StatistaxCosmoprof-COSMOPROF-HONG-KONG-2025-REPORT.pdf "COSMO+STATISTA BEAUTY & PERSONAL CARE HONG KONG"
[2]: https://english.motir.go.kr/eng/article/EATCLdfa319ada/2394/view?utm_source=chatgpt.com "PRESS CENTER Press Releases"
[3]: https://www.koreatimes.co.kr/economy/20260101/koreas-exports-hit-all-time-high-of-7097-bil-in-2025?utm_source=chatgpt.com "Korea's exports hit all-time high of $709.7 bil. in 2025"
[4]: https://koreajoongangdaily.joins.com/news/2025-10-17/business/industry/Korean-cosmetic-exports-hit-record-high-in-first-nine-months-of-year/2422609?utm_source=chatgpt.com "Korean cosmetic exports hit record high in first nine months of ..."
[5]: https://koreajoongangdaily.joins.com/news/2025-07-03/business/industry/Korean-cosmetics-exports-hit-record-high-in-first-half-of-2025-amid-Kbeauty-craze/2344696?utm_source=chatgpt.com "Korean cosmetics exports hit record high in first half of 2025 ..."
[6]: https://www.cncnews.co.kr/news/article.html?no=10580&utm_source=chatgpt.com "'2025년 수출입 평가 및 2026년 전망'... K-뷰티 수출다변화로 ..."
[7]: https://www.reuters.com/world/asia-pacific/korean-beauty-startups-bet-booming-us-demand-outlasts-tariff-pain-2025-06-05/?utm_source=chatgpt.com "Korean beauty startups bet booming US demand outlasts tariff pain"
[8]: https://www.lemonde.fr/en/economy/article/2025/08/12/south-korea-is-shaking-up-the-beauty-market_6744280_19.html?utm_source=chatgpt.com "South Korea is shaking up the beauty market"