Adore disappointment over NewJeans' change the branding to “ENJEIJI.” > Entertainment_Travel

A representative from Adore expressed their disappointment over NewJeans' recent decision to unilaterally change the branding to “ENJEIJI.” According to the statement, Adore is particularly upset because no legal decision or judgment has been reached regarding the matter yet. Here’s a detailed explanation of the situation:

- **Premature Decision:** 
  Adore’s side emphasized that the legal proceedings or judgments related to the issue have not been finalized. Despite this, NewJeans proceeded to change its name or branding to “ENJEIJI” without waiting for the outcome of the legal review.

- **Unilateral Action:** 
  The term “unilateral” indicates that NewJeans made the change independently, without consulting or seeking agreement from all parties involved. Adore finds this one-sided decision-making process regrettable, as it bypasses the expected protocol or collaborative approach typically observed in such situations.

- **Implications of the Change:** 
  By implementing the change before a legal verdict, NewJeans risks undermining the fairness of the legal process and possibly setting a precedent for resolving similar disputes. Adore’s statement implies that a decision of this nature should be deferred until all legal considerations have been properly addressed.

- **Overall Sentiment:** 
  In summary, Adore is disappointed and finds it unfortunate that NewJeans has moved forward with the “ENJEIJI” rebranding without a legal ruling to support or justify the change. This move, according to Adore, could lead to further complications and reflects a disregard for the pending legal decision that might otherwise have influenced the outcome.

This detailed explanation captures the essence of Adore’s criticism: NewJeans’ preemptive, unilateral change in branding is seen as premature and potentially problematic, given that the legal context surrounding the issue has yet to be fully resolved.